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- 1. Multiple Choice
The marketing mix is also known as;
Price, Product, Profit, Promotion
Product, Profit, Place, Promotion
Place, Product, Price, Promotion
Product, Place, People, Promotion
- 2. Multiple Choice
Which of the following is NOT one of the four Ps of the marketing mix?
Packaging
Place
Price
Promotion
- 3. Multiple Choice
The price of the product must ALWAYS be;
the same
at a level consumers will pay
the lowest it can be
the highest it can be
- 4. Multiple Choice
The marketing mix helps a business;
Gain finance
Recruit staff
Improve production
Market it’s products and services
- 5. Multiple Choice
Promotional pricing is used when:
The product is well established in the market
The business wants rid of old stock
The business has many competitors
The product has high demand
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