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- 1. Multiple ChoiceWhich of the following is NOT one of the 4Ps?ProductPackagingPlacePrice
- 2. Multiple ChoiceThe 4 components of the Marketing Mix are Product, Price, People, and Place? False TrueFalseTrue
- 3. Multiple ChoiceWhat is meant by 'place' in business?Where a business isWhere a business sends productsWhere a business owner livesWhere customers live
- 4. Multiple ChoiceAnother name for the 4 P's of MarketingTarget MarketMarketing ConceptMarketing MixMarketing
- 5. Multiple ChoiceDeciding how much to make/sell would be:ProductPricePlacePromotion
- 6. Multiple Choice____________ relates to distribution of products.ProductPricePlacePromotion
- 7. Multiple ChoiceCreating a new commercial would be:ProductPricePlacePromotion
- 8. Multiple Choice
Place
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The positioning of a particular business within a geographical area
The development of online sales
- 9. Multiple Choice
An electronic retailer, either by e-commerce or mobile commerce
A retailer
An e-tailer
A high-street retailer
An m-commerce retailer
- 10. Multiple Choice
ASOS is an example of
Trade Unions
Retailers
E-tailers
Wholesalers
- 11. Multiple Choice
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
- 12. Multiple Choice
The manufacturer of an upmarket designer fragrance is most likely to focus on:
The product rather than the price
Price rather than the product
The product rather than promotion
Promotion rather than the product
- 13. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 14. Multiple ChoiceWhat is a disadvantage of Television advertising?It reaches a wide audienceYou can differentiate different target marketsIt is expensive
- 15. Multiple ChoiceOffering an incentive to customers in order to increase sales--contests, free samples, coupons etc...promotional mixtelemarketingpersonal sellingsales promotion
- Answer choicesTagsAnswer choicesTags