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- 1. Multiple Choice
What is primary research also known as?
Desk Research
Field Research
Independent Research
Group Research
- 2. Multiple Choice
What type of data involved numbers and figures?
Quantitative
Qualitative
- 3. Multiple Choice
Which type of data involves people's feelings and opinions?
Quantitative
Qualitative
- 4. Multiple Choice
Which of the following is NOT an example of primary research?
Focus Groups
Questinnaires
Observations
Newspapers
- 5. Multiple Choice
True or False: Primary research can be very expensive and time consuming.
True
False
- 6. Multiple Choice
True or False: market research does not help a business find market opportunities.
True
False
- 7. Multiple Choice
True or False: primary research is very generic and not specific.
True
False
- 8. Multiple Choice
Which two of the statements are advantages of market research?
Helps a business understand customers and competitors
It can be very time consuming
It could be difficult to analyse
Helps a business create targeted marketing
- 9. Multiple Choice
Which three of the following are popular examples of segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
- 10. Multiple Choice
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
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