Introduction to Branding | 360 plays

1.

Multiple Select

30 sec

1 pt

A brand ....................................

Select 2

is a symbol/picture by which a business in known.

is a name/phrase by which a business in known.

is a feeling by which a business in known.

is a desire by which a business in known.

2.

Multiple Choice

20 sec

1 pt

The symbol is an example fo

brand name

slogan

logo

tag line

3.

Multiple Choice

30 sec

1 pt

Branding provides information on

identity

quality

consistency

all of the above

4.

Multiple Choice

30 sec

1 pt

When branding is successful, a brand's ___ is improved

Debt

Safety

image

5.

Multiple Choice

30 sec

1 pt

McDonald's is an example of a trade name.

True

False

6.

Multiple Select

30 sec

1 pt

In what ways can a brand be easily recognisable?

Select 3

By its logo

By the price

By the taste

By its packaging

7.

Multiple Choice

30 sec

1 pt

Customers that buy brands expect the product to be high

in price

quality

quantity

qualitative

8.

Multiple Choice

30 sec

1 pt

Which of the following is a primary reason that businesses use brands:

To identify their products

To charge high prices

To increase materialism

To reduce expenses

9.

Multiple Choice

30 sec

1 pt

A word, group of words, letters, or numbers that represents a product or service.

brand name

trade name

last name

business name

10.

Multiple Choice

30 sec

1 pt

A product that does not carry a company identity.

generic brand

national brand

brand extension

brand identity

11.

Multiple Choice

30 sec

1 pt

Why is packaging an important part of branding?

People will not recognise the business from the packaging.

People will recognise the business from the store.

People will recognise the business from the packaging.

12.

Multiple Choice

30 sec

1 pt

What is a tagline ?

A sequence of words people associated with a business.

A line below the name of the brand.

A sequence of symbols people associated with a business.

A sequence of logos people associated with a business.

13.

Multiple Choice

1 min

1 pt

Product packaging can do all of the following except

attract a customer to a product

protect the product

give information

enable the product to be distributed via pipeline

14.

Multiple Choice

30 sec

1 pt

Promoting the benefits of a product helps create...

unique brand identity

positive brand image

brand loyalty

none of the above

15.

Multiple Choice

30 sec

1 pt

What are the four types of brands?

manufacturer's brands, private brands, family brands, and individual brands

product brand, brand name, brand mark, and trade name

brand preference, brand recognition, and brand insistence

co-branding, brand extension, brand licensing, and brand preference

Explore this activity with a free account