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10 questions
Which social media platform is used most by brands for influencer marketing campaigns?
YouTube
Which of the following is NOT an objective of influencer marketing?
Sales & Conversions
Building credibility for your brand
Crowdsourcing new ideas
Reach & Awareness
“Super Follows” feature has been introduced by which social media giant?
Who is the most followed individual on Instagram?
Dwayne “The Rock” Johnson
Virat Kohli
Cristiano Ronaldo
Kylie Jenner
The ban of which of the following apps in India led to the loss of about INR 120 crores in annual earnings of the top 100 influencers on the platform?
PUBG
Kwai
TikTok
Clash of Kings
__________ show support for your cause, defend your product or service but does not have any alliance with your brand.
Celebrities
Influencers
Ambassadors
Advocates
Which social media platform is testing a feature named ‘Tip Jar’, which enables users to send money to favourite influencers?
TikTok
What is social commerce?
A new form of commerce where customers buy goods and services in a very social way.
A subset of e-commerce where customers engage and purchase goods directly on social media platforms.
A more social form of e-commerce that happens offline, where people buy products at physical locations.
A form of commerce that has been around for a very long time.
Which is the most widely known authority for Influencer Marketing in India?
Ministry of Electronics and Information Technology
ASCI
FTC
Influencer Authority of India
In 2018, an online rivalry brewed up between the biggest YouTuber in the world Pewdiepie and an Indian entity for the title of the ‘Biggest Subscriber Base’ on Youtube. Which Indian entity are we talking about here?
Desi Comedy
Tips
T-Series
CarryMinati
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