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- 1. Multiple Choice
When was the Dutch Lady established in Malaysia?
1639
1369
1936
1963
- 2. Multiple Choice
Dutch Lady owns 60% of liquid milk share in Malaysia
True
False
- 3. Multiple Choice
Which flavored milk of Dutch Lady is only available during Ramadhan season?
Banana
Bandung
Coffee
Chocolate
- 4. Multiple Choice
Frisomum Gold is suitable for pregnant and lactating woman because it is low in Glycemic Index (GI)
True
False
- 5. Multiple Choice
What are the three competitive advantages of Product?
Highest DHA, less sugar, strong brand
Highest DHA, good nutrition, many flavors
Less sugar, strong brand, good for the heart
Strong brand, cheap price, highest calcium
- 6. Multiple Choice
The company of Dutch Lady makes the product is Halal because they focused on Islamic consumers to make them drink it too.
True
False
- 7. Multiple Choice
Which is the most likely target group of income level that consumes Dutch Lady's products?
Low-income level
High-income level
Middle-income level
Low and middle-income level
All of above
- 8. Multiple Choice
Lifestyles influence how consumers spend their money to buy milk products
True
False
- 9. Multiple Choice
Which of these products is not produced by Dutch Lady?
0% Fat Yogurt Drink
Condensed Milk
Soy Milk
+ Protein Milk
- 10. Multiple Choice
Campaigns and Roadshows are not one of the occasion segmentation in marketing promotion.
True
False
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