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- 1. Multiple Choice
All the activities involving decisions about how a product gets from producer to consumer; includes transportation and storage.
Distribution
Product Management.
- 2. Multiple Choice
Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases
Financing
Marketing Information Management
- 3. Multiple Choice
Collecting and using information about the market to help a business make better decisions. AKA Marketing Research.
Selling
Marketing Information Management
- 4. Multiple Choice
Establishing the value of a product and communicating that value in monetary terms to the customers.
Pricing
Promotion
- 5. Multiple Choice
The process of designing and developing a new product intended to meet customer's expectations. Also includes decisions about which products to keep and/or discontinue.
Selling
Product Management
- 6. Multiple Choice
A variety of communication meant to encourage consumers to purchase the company's products.
Promotion
Selling
- 7. Multiple Choice
The personalized process of helping to match a product or service to the needs or wants of a consumer.
Advertising
Selling
- 8. Open Ended
A full-page newspaper article advertising the grand opening of a new store is an example of which function?
(Ms. FD & her 3 Ps)
- 9. Open Ended
Styles of swimsuits are selected to be sold in a department store just before spring break. This is an example of which function?
(Ms. FD & her 3 Ps)
- 10. Open Ended
Money borrowed to purchased additional inventory for the Christmas season. This is an example of which function?
(Ms. FD & her 3 Ps)
- 11. Open Ended
Consumers are surveyed after tasting testing a new food product. This is an example of which function?
(Ms. FD & her 3 Ps)
- 12. Open Ended
A salesperson answers a customer's question about the operation of a new washing machine. This is an example of which function?
(Ms. FD & her 3 Ps)
- 13. Open Ended
Offering customers payment options for larger purchases. This is an example of which function?
(Ms. FD & her 3 Ps)
- 14. Open Ended
Amazon creates fulfillment centers to store inventory. This is an example of which function?
(Ms. FD & her 3 Ps)
- 15. Open Ended
A store marks a set of leftover Flat Screen TVs down 20% after the Super Bowl. This is an example of which function?
(Ms. FD & her 3 Ps)
- 16. Open Ended
Creating authentic content to post on social media channels. This is an example of which function?
(Ms. FD & her 3 Ps)
- 17. Open Ended
A local restaurant decides to partner with Uber Eats. This is an example of which function?
(Ms. FD & her 3 Ps)
- 18. Open Ended
Wendy's adds Breakfast to their menu. This is an example of which function?
(Ms. FD & her 3 Ps)
- 19. Open Ended
The GB Packers have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. This is an example of which function?
(Ms. FD & her 3 Ps)
- 20. Open Ended
Tesla never offers discounts on their vehicles. It's one of the ways they communicate the value of their product. This is an example of which function?
(Ms. FD & her 3 Ps)
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