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- 1. Multiple Choice
Data that describes a group of people by age, marital status, gender, etc.
Psychographic data
Demographics
Geographic data
- 2. Multiple Choice
A system for collecting, recording, and analyzing information about customers, products, services, and competition.
Market research
Competitive analysis
Qualitative research
- 3. Multiple Choice
Data that helps a business determine where its potential customers live and how far they will travel to visit a business.
Demographics
Geographic data
Use-based data
- 4. Multiple Choice
Identifying and examining the characteristics of a competing business.
Customer profile
Market research
Competitive analysis
- 5. Multiple Choice
An interview with a group of potential customers who provide valuable feedback.
Survey
Focus group
Observation
- 6. Multiple Choice
Individuals are companies that marketing efforts are aimed at.
Target market
Customer profile
Demographics
- 7. Multiple Choice
A description of the person or company that is likely to buy your product or service.
Target market
Customer profile
Focus group
- 8. Multiple Choice
A list of question to ask customers to find out information.
Survey
Secondary data
Focus group
- 9. Multiple Choice
Information collected for the very first time to fit a specific purpose.
Primary data
Secondary data
Quantitative data
- 10. Multiple Choice
Which of these are questions a business should ask when identifying its target market? Check all that apply.
How old are they?
How much money do they make?
How do they like to purchase their products and services?
Where do they live?
- 11. Multiple Choice
Which of these is NOT a type of data that can help businesses understand their target market?
Demographics
Psychographics
Geographic data
Geologic data
- 12. Multiple Choice
Which of these are ways to collect primary data? Check all that apply.
Census information
Government publications
Surveys
Interviews
- 13. Multiple Choice
Which of these is NOT a source of secondary data?
Census information
Government publications
Previous studies done
Focus groups
- 14. Multiple Choice
Which of these types of research/data produces results in numbers, percents, etc.?
Qualitative
Quantitative
- 15. Multiple Choice
Which of these types of research/data shows consumers' attitudes and beliefs about a product, service, etc.?
Quantitative
Qualitative
- 16. Multiple Choice
Which of the following should be looked at when examining competition?
Products offered and pricing
Strengths and weaknesses
Opportunities and threats
All of these should be looked at
- 17. Multiple Choice
What is cheaper and easier - gaining new customers or keeping old customers?
Gaining new
Keeping old
- 18. Multiple Choice
Which of the following are ways to keep customers' loyalty. Check all that apply.
Give exceptional service
No return policies
Ignore reviews
Use frequent buyer programs
- 19. Multiple Choice
What do we call "subgroups" in marketing?
Market segments
Demographics
Focus groups
- 20. Multiple Choice
True or false. Marking products at very low prices is always a good idea.
True
False
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