Have an account?
No student devices needed. Know more
Data that describes a group of people by age, marital status, gender, etc.
A system for collecting, recording, and analyzing information about customers, products, services, and competition.
Data that helps a business determine where its potential customers live and how far they will travel to visit a business.
Identifying and examining the characteristics of a competing business.
An interview with a group of potential customers who provide valuable feedback.
Individuals are companies that marketing efforts are aimed at.
A description of the person or company that is likely to buy your product or service.
A list of question to ask customers to find out information.
Information collected for the very first time to fit a specific purpose.
Which of these are questions a business should ask when identifying its target market? Check all that apply.
How old are they?
How much money do they make?
How do they like to purchase their products and services?
Where do they live?
Which of these is NOT a type of data that can help businesses understand their target market?
Which of these are ways to collect primary data? Check all that apply.
Which of these is NOT a source of secondary data?
Previous studies done
Which of these types of research/data produces results in numbers, percents, etc.?
Which of these types of research/data shows consumers' attitudes and beliefs about a product, service, etc.?
Which of the following should be looked at when examining competition?
Products offered and pricing
Strengths and weaknesses
Opportunities and threats
All of these should be looked at
What is cheaper and easier - gaining new customers or keeping old customers?
Which of the following are ways to keep customers' loyalty. Check all that apply.
Give exceptional service
No return policies
Use frequent buyer programs
What do we call "subgroups" in marketing?
True or false. Marking products at very low prices is always a good idea.