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- 1. Multiple Choice
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
- 2. Multiple ChoiceA mark or design placed on a product to identify it is...brandbrand positionbrand loyaltybenefit
- 3. Multiple Choice
Slogans:
is a device that legally identifies ownership of a registered brand or trade name
a. Brand awareness
represents a particular product of a company or organization
are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers
- 4. Multiple Choice
a. Branding mechanisms include all of the following EXCEPT:
Brand mark
The Fair Trade Act
Trademark
Logo
- 5. Multiple ChoiceShelly will only buy Starbucks coffee is an example ofbrand positionbrand loyaltybrand identityvisual symbol
- 6. Multiple ChoiceWhat is used to protect a good so it cannot be copied?service marktrademarkbrand marklogo
- 7. Multiple ChoiceDetermine which of the following is a true statement:The more common the brand name, the better it is.A good brand name creates an appealing image.Long brand names are more graphically pleasing.Brand names belonging to other firms are available free.
- 8. Multiple ChoiceWhich the following is unbranded products with little or no promotion and plainly packaged?brand recognitionbrand preferencegeneric itemsnone of these answers are correct
- 9. Multiple ChoiceTony the Tiger, the Energizer Bunny, and the GEICO Geco are examples ofbrand namestrade charactersbrand charactersbrand recognition
- 10. Multiple Choice
who are these guys a trade character for?
Rice Krispies
Fruit Loops
Captain Crunch
Coco Puffs
- 11. Multiple Choice
who are is this a trade character for?
Rice Krispies
Fruit Loops
Captain Crunch
Coco Puffs
- 12. Multiple Choice
who are is this a trade character for?
Starkist Tuna
Chicken of the Sea
Bumble Bee
Wild Planet
- 13. Multiple Choice
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
- 14. Multiple Choice
HEADLINE
A short piece of text, usually in larger type, designed to be the first words the audience reads.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
The actual text of the ad.
A catchphrase that evokes some kind of feeling about the company and the product.
- 15. Multiple Choice
SLOGAN
A unique design symbol that helps identify the company visually. .
The actual text of the ad.
A catchphrase that evokes some kind of feeling about the company and the product.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
- 16. Multiple Choice
COPY
A unique design symbol that helps identify the company visually.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
A catchphrase that evokes some kind of feeling about the company and the product.
The actual text of the ad.
- 17. Multiple Choice
IMAGE
The actual text of the ad.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
A unique design symbol that helps identify the company visually.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
- 18. Multiple Choice
LOGO
A unique design symbol that helps identify the company visually.
A catchphrase that evokes some kind of feeling about the company and the product.
The actual text of the ad.
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
- 19. Multiple Choice
The part of the print advertisement that shows the logo of the advertiser.
Copy
Headline
Illustration
Signature
- 20. Multiple Choice
The photograph or drawing in a print advertisement.
Copy
Headline
Illustration
Signature
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