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- 1. Multiple Choice
Choose all correct sentences related to brand.
Brands always have the same name as the companies.
Marketers should not only create brands but also strengthen brands' power.
Brands are used in business, marketing, and advertising for recognition.
It is a name given to a product (products) so that they can be easily recognized.
- 2. Multiple Choice
Choose the definition of branding
It is the system of employing a current brand name to enter a different product class
the act of giving a company a particular design or symbol to advertise its products or services
It is the process of estimating the total financial value of a brand.
using online branding surveys to determine brand power
- 3. Multiple Choice
Choose all aspects of branding
brand vision
brand character
brand recall
brand promise
- 4. Multiple Choice
A strategy of the brand aimed to create a unique impression in the minds of the customers and at the marketplace is called ...
brand enlargement
brand stretching
brand positioning
differentiation
- 5. Multiple Choice
A positioning map shows
where existing products and services are positioned in the market so that the firm can decide where they would like to place (position) their product
what brand is less or more powerful and thus can damage the core brand
the set of actions, or tactics, that a company uses to promote its brand or product in the market
all of the above
- 6. Multiple Choice
What is brand stretching?
when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name
the tendency of customers to keep buying the same BRAND of a particular product instead of trying other brands
a marketing partnership between at least two different brands of goods or services
a situation in which someone changes from buying one brand of a product to buying a different brand
- 7. Multiple Choice
What branding strategy is this?
Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end footwear line called Yeezy.
personal branding
corporate branding
umbrella branding
co-branding
- 8. Multiple Choice
What branding strategy is this?
The practice of creating a brand around a person rather than a business entity.
personal branding
product branding
service branding
employer branding
- 9. Multiple Choice
What branding strategy is this?
IKEA is not just a furniture store but cafés, children play centers, augmented reality apps for smartphones for virtual design a room with their furniture.
corporate branding
service branding
purposeful branding
umbrella branding
- 10. Multiple Choice
What branding strategy is this?
Monster Energy drinks have distinct packaging and logos that make it easily distinguishable from Red Bull energy drinks.
personal branding
service branding
product branding
co-branding
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