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- 1. Multiple Choice
Out of the following which are NOT goods?
Hammers
Autos
Dry cleaning
Financial services
Clothing
- 2. Multiple Choice
Out of the following which are NOT services?
insurance
Dry cleaning
Ironing
Automobiles
Clothing
- 3. Multiple Choice
What activities does the marketing consist of?
Investment
Storing
Hiring
Marketing research
Pricing
- 4. Multiple Choice
What is the objective of a firm? (1 answer)
Satisfying customer needs
Profitability
Both
- 5. Multiple Choice
What MAIN groups of goods is it customary to organize marketing sectors into?
consumer goods
industrial goods
services
telecommunication goods
material goods
- 6. Multiple Choice
Products bought by individual consumers and households are… (1 answer)
consumer goods
industrial goods
services
- 7. Multiple Choice
Products bought by corporations or institutions such as schools or hospitals are … (1 answer)
consumer goods
industrial goods
services
- 8. Multiple Choice
What is the idea of a marketing concept? (1 answer)
knowing the needs and wants of shareholders and reaching the main sales targets
knowing the needs and wants of the government and compliance with the regulation
knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.
- 9. Multiple Choice
customer focus means that… (1 answer)
the company focuses its activities and products on consumer demands
the company focuses its activities and products on consumer rights
the company focuses its activities and products on consumer goods
- 10. Multiple Choice
What are the main stages of the product life cycle?
Introduction
Growth
Maturity
Decline
Research and development
- 11. Multiple Choice
What do 4 P’s of the marketing mix stand for?
Product
Price
Promotion
Place
Planning
- 12. Multiple Choice
What do the companies need in order to undertake marketing effectively? (1 answer)
Information
Technologies
Investment
Government support
- 13. Multiple Choice
Which term has broader sense and relates to all research conducted within marketing? (1 answer)
marketing research
market research
- 14. Multiple Choice
Market segmentation is … (one answer)
division of a market of consumers into people with similar needs and wants
division of a supermarket into main sales areas
division of the marketers into groups according to their experience
- 15. Multiple Choice
Which if the following are the examples of advertising media:
Hoardings
stickers on apples in supermarkets
Commercials
Currency
CEO
- 16. Multiple Choice
What are three main objectives of advertisements?
communicate information
persuade people to buy the product
keep the organization in the public eye
research and develop new products
raise finance
- 17. Multiple Choice
In what kind of market segmentation customers are divided on the basis of occupation and social class: middle class, working class, etc? (one answer)
demographic
residential neighborhoods
behavioral segmentation
VALS system
- 18. Multiple Choice
Who can determine the price (one answer)
Market
Companies
Government
All variants
- 19. Multiple Choice
Which P out of 4 P’s of the marketing mix includes location of production and distribution? (one answer)
Place
Promotion
Product
Price
Purchasing
- 20. Multiple Choice
Which P out of 4 P’s of the marketing mix has the following objective: to select and divide your market according to the type of product, its price and where it will be available. (1 answer)
Place
Promotion
Production
Production
Planning
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