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Professional Development
Professional Development
Digital Marketing Review
20 questions
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- 1. Multiple Choice
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
- 2. Multiple Choice
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
- 3. Multiple Choice
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
- 4. Multiple Choice
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
- 5. Multiple Choice
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
- 6. Multiple Choice
Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)
Informing customers
Increased visualization of our products and services
Direct customer engagement
Improved customer service
- 7. Multiple Choice
Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest
True
False
- 8. Multiple Choice
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
- 9. Multiple Choice
"Digital advertising is obtrusive". Is this statement considered true?
Yes it is especially Pop-up ads
No, it is not true for digital marketing
- 10. Multiple Choice
Which of the following is a digital marketing strategy consideration? (More than 1 answer)
Goals aligned with business goals and strategy
Identify target audience information e.g. values, needs, interests
Ensure that products and services has a good shopfront
Use engaging contents e.g. photos, animations, videos, blogs
- 11. Multiple Choice
Which one of the following are good platforms for content marketing? (More than 1 answer)
Meme
Testimonials
QR Codes
Videos
- 12. Multiple Choice
Which of the following are ways to establish a web presence? (Select more than 1 answer)
Business directory
Engage an influencer
Web application
Blog
- 13. Multiple Choice
One important element of creating a website is...
Engage a website developer
Register a hosting service
Register a company
Buy a wordpress license
- 14. Multiple Choice
Which of the following is a content management systems?
Six.com
Gopal
Joomla!
Fix.com
- 15. Multiple Choice
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
- 16. Multiple Choice
Which of the following is NOT a website design?
Responsive Design
Accessbility
Colour usage
Performance Optimisation
- 17. Multiple Choice
Performance optimisation in website design refers to
Colours are optimized to ensure its not a strain on user eyes
The font type and size must be efficient
The image size and video files must be optimised.
The computer must be optimised
- 18. Multiple Choice
What are the ways to promote your website? (more than 1 answer)
Leverage on social media sites
Run a competition to target your audience
Putting your website address with your email signature
Send Whatsapp message to your friends
- 19. Multiple Choice
A sitemap refers to
A map to travel to a business site
It lists all the pages on the website like an index
It is a map of worksite
It is a index of contacts
- 20. Multiple Choice
Which of the below list is a typical website page
Homepage
About Us
Friends List
Services
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