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- 1. Multiple Choice
Suggestion selling should be thought as a way of:
generating more profits for the business.
selling unneeded products
helping the customer enjoy the original purchase.
creating opportunities for increasing sales commissions.
- 2. Multiple Choice
Most cars have airbags, what is the benefit of this feature?
the car will have a higher resale value because of the airbags.
the occupants are safer and less likely to be injured in accident.
the car will be more durable and will last longer than one without airbags.
the occupants of the car receive no real benefit from airbags.
- 3. Multiple Choice"That shirt is made of wrinkle free cotton, so it's very easy to care for." What type of sales approach is this?Greeting approachService approachMerchandising approachNone of the above
- 4. Multiple Choice
______________ is any form of direct contact between a salesperson and a customer.
Personal selling
Cold canvassing
Industrial selling
Consumer selling
- 5. Multiple Choice
"Hi, welcome to Chili's," is an example of what type of approach?
Greeting approach
Service approach
Merchandise approach
- 6. Multiple ChoiceThis is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.Public RelationsViral MarketingPersonal SellingSales Promotion
- 7. Multiple ChoiceA qualified prospective customer should havea need for the product.the resources to purchase the product.the authority to make a purchase. decisionthe customer needs all of these.
- 8. Multiple Choice
These are honest expressions of concern that prevent customers from making the purchase.
excuse
objection
- 9. Multiple ChoiceThe most common objection in selling is an objection to:needprice
- 10. Multiple Choice
Closing method that encourages a customer to make a decision between two items.
direct close
choice close
- 11. Multiple ChoiceClosing method used when a product is in short supply or when the price will be going up in the near future.direct closewhich or choice closestanding room only closeservice close
- 12. Multiple Choice
The best time to attempt suggestion selling is
after you have taken payment for the original purchase.
after a customer has made a commitment to buy but before payment is made.
- 13. Multiple ChoiceRelatively inexpensive media featuring company logo such as calendars, magnets, pens, and pencils isOutdoor advertisingBroad cast advertisingSupply advertisingSpecialty advertising
- 14. Multiple Choice
Press conference is a________ used to announce major news events.
assembly
meetingconference
event
- 15. Multiple ChoiceWhich of the four P's of marketing affect advertising and public relations?PlacePricePromotionProduct
- 16. Multiple ChoiceThis is a game of chance that is used by businesses to get customers thinking and talking about what the company has to offer.contestrebatesdisplayssweepstakes
- 17. Multiple ChoiceFree trial-size and travel-size are particularly useful in introducing new products. These are called:premiumsrebatessamplessweepstakes
- 18. Multiple Choice
The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:
Guerrilla Marketing Campaign
Viral Marketing
Sweepstakes
Contest
- 19. Multiple Choice
This is the number of times a member of the target audience is exposed to the advertising message.
Frequency
Pass-along Rate
Reach
Circulation
- 20. Multiple Choice
This is the total number of people who see the ad.
Frequency
Pass-along Rate
Reach
Circulation
- 21. Multiple Choice
This is a catchphrase or small group of words that are combined in a special way to identify a product or company.
Image
Logo
Slogan
Jingle
- 22. Multiple Choice
This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.
media
Industry
Communications
Retailing
- 23. Multiple Choice
The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their industry. This is an example of:
Institutional Advertising
Mass Advertising
Promotional Advertising
Communication Advertising
- 24. Multiple Choice
This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.
Institutional Advertising
Mass Advertising
Promotional Advertising
Communication Advertising
- 25. Multiple Choice
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
- 26. Multiple Choice
What type of programs reward customers for repeat purchases?
Sponsorship
Promotional Tie-ins
Point-of-Purchase
Loyalty
- 27. Multiple Choice
What is the purpose of a subject line?
it's a way to be polite
to let the recipient know what the content of the email is going to be about
to let the recipient know that this is going to be a long message
to make sure that your email actually sends
- 28. Match
Match the following elements of the email to their respective parts.
Message
Late Revolutionary War Project
subject line
Dear Ms. Brown,
Greeting
I hope this message finds you well
Signature
I was wondering if I could possibly have more time to complete the assignment.
Pleasantry
Gertrude Carlile
- 29. Multiple Choice
True or False: Communication is more than just talking face to face?
True
False
- 30. Multiple Choice
Which of the following is NOT part of the promotional mix?
Direct Marketing
Public Relations
Sales Promotions
Segmented Pricing
Personal Selling
- 31. Multiple Choice
PR can help a business by
Promoting a positive image
Selling products
Destroying a businesses image
None of the above
- 32. Multiple Choice
Which is NOT an example of Public Relations?
News conferences and press releases
Ads in television and newspapers
the local news station runs a story about a company event to raise money for charity
picketers outside of a local business
- Answer choicesTagsAnswer choicesTags