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Suggestion selling should be thought as a way of:
generating more profits for the business.
selling unneeded products
helping the customer enjoy the original purchase.
creating opportunities for increasing sales commissions.
Most cars have airbags, what is the benefit of this feature?
the car will have a higher resale value because of the airbags.
the occupants are safer and less likely to be injured in accident.
the car will be more durable and will last longer than one without airbags.
the occupants of the car receive no real benefit from airbags.
______________ is any form of direct contact between a salesperson and a customer.
"Hi, welcome to Chili's," is an example of what type of approach?
These are honest expressions of concern that prevent customers from making the purchase.
Closing method that encourages a customer to make a decision between two items.
The best time to attempt suggestion selling is
after you have taken payment for the original purchase.
after a customer has made a commitment to buy but before payment is made.
Press conference is a________ used to announce major news events.
The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:
Guerrilla Marketing Campaign
This is the number of times a member of the target audience is exposed to the advertising message.
This is the total number of people who see the ad.
This is a catchphrase or small group of words that are combined in a special way to identify a product or company.
This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.
The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their industry. This is an example of:
This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
What type of programs reward customers for repeat purchases?
What is the purpose of a subject line?
it's a way to be polite
to let the recipient know what the content of the email is going to be about
to let the recipient know that this is going to be a long message
to make sure that your email actually sends
Match the following elements of the email to their respective parts.
Late Revolutionary War Project
Dear Ms. Brown,
I hope this message finds you well
I was wondering if I could possibly have more time to complete the assignment.
True or False: Communication is more than just talking face to face?
Which of the following is NOT part of the promotional mix?
PR can help a business by
Promoting a positive image
Destroying a businesses image
None of the above
Which is NOT an example of Public Relations?
News conferences and press releases
Ads in television and newspapers
the local news station runs a story about a company event to raise money for charity
picketers outside of a local business