35 questions
Suggestion selling should be thought as a way of:
generating more profits for the business.
selling unneeded products
helping the customer enjoy the original purchase.
creating opportunities for increasing sales commissions.
Most cars have airbags, what is the benefit of this feature?
the car will have a higher resale value because of the airbags.
the occupants are safer and less likely to be injured in accident.
the car will be more durable and will last longer than one without airbags.
the occupants of the car receive no real benefit from airbags.
______________ is any form of direct contact between a salesperson and a customer.
Personal selling
Cold canvassing
Industrial selling
Consumer selling
"Hi, welcome to Chili's," is an example of what type of approach?
Greeting approach
Service approach
Merchandise approach
These are honest expressions of concern that prevent customers from making the purchase.
excuse
objection
Closing method that encourages a customer to make a decision between two items.
direct close
choice close
The best time to attempt suggestion selling is
after you have taken payment for the original purchase.
after a customer has made a commitment to buy but before payment is made.
More money is spent on this advertising medium than in any other category. It is transmitted over the air and can be targeted and allows for instant feedback.
Online Advertising
Outdoor Advertising
Broadcast Advertising
Print Advertising
Which of the following is a shrinking advertising media?
online
magazines
newspapers
television
Press conference is a________ used to announce major news events.
assembly
meeting
conference
event
Classic Cuts Barber Shop gives each customer a card that keeps track of their number of haircuts. After 4 haircuts the customer receives the next haircut for discounted price. This is an example of a:
Cooperative Marketing Program
Product Sampling Program
Viral Marketing Program
Loyalty Marketing Program
The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:
Guerrilla Marketing Campaign
Viral Marketing
Sweepstakes
Contest
This is the number of times a member of the target audience is exposed to the advertising message.
Frequency
Pass-along Rate
Reach
Circulation
This is the total number of people who see the ad.
Frequency
Pass-along Rate
Reach
Circulation
This is the distinctive identification symbol for a business.
Image
Logo
Slogan
Jingle
This is a catchphrase or small group of words that are combined in a special way to identify a product or company.
Image
Logo
Slogan
Jingle
This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.
media
Industry
Communications
Retailing
The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their industry. This is an example of:
Institutional Advertising
Mass Advertising
Promotional Advertising
Communication Advertising
This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.
Institutional Advertising
Mass Advertising
Promotional Advertising
Communication Advertising
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
What best describes what Snapchat used for?
A place to go to read books and short stories
An app that focuses on sharing photos and short ideas
a place to get homework help
To do list organizer
Guess The Logo?
Adidas
Puma
Nike
Fila
Twix
Kit Kat
Kat Kit
Kitty Kat
Public relations can be
Planned
Unplanned
Focus on goodwill
paid
What type of programs reward customers for repeat purchases?
Sponsorship
Promotional Tie-ins
Point-of-Purchase
Loyalty