The business marketer normally deals with _________ than the consumer marketer does.

Demand for outboard motors depends on consumers purchasing fishing boats. This is an example of ________ demand.

Which of the following is true about business purchases?

____________ involves systematically developing networks of supplier-partners to ensure a dependable supply of products and material for use in making products or reselling them to others.

The owners of a manufacturing firm in Ohio have developed a core network of suppliers to ensure and uninterrupted supply of products. This is an example of __________.

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

In a ___________ situation, the "in" suppliers may become nervous and feel pressured to put their best foot forward to protect an account and the "out" suppliers may see the present situation as an opportunity to make a better offer and gain new business.

In which of the following would the buyer reorder a product without any modifications?

_________ refers to a business buying situations in which the buyer purchases a product or service for the first time.

The _________ refers to all the individuals and units that play a role in the purchase decision-making process.

_________ refer to members of the buying organization who will actually use the purchases product or service.

All the individuals and households that buy or acquire goods and services for personal consumption make up the _________.

Which of the following is marketing stimuli?

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

Which of the following statements is true of social classes?

_________ is the most basic determinant of a person's wants and behavior.

Each culture contains smaller ___________, or groups of people with shared value systems based on common life experiences and situations.

__________ are society's relatively permanent and ordered divisions whose members share similar values, interest, and behaviors.

Family is one of the _________ factors that influence consumer behavior.

__________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

A buyer's decisions are influenced by _________ such as they buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

Maslow's theory is that _______ can be arranged in a hierarchy.

Which of the following is NOT part of Maslow's hierarchy of needs?

_________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit _________.

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ______.

When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in __________.

Which of the following consumer buying behaviors is related to conditions of low-consumer involvement and little significant brand difference?

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

The buying decision process starts with ________, in which the buyer spots a problem.

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake _______.

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ___________.

Almost all major purchases result in _____, or discomfort caused by postpurchase conflict.

Consumers learn about new products for the first time and make the decision to buy them during the ________.

Which of the following is the final stage in the new product adoption process?

George is buying his first house. He has spend a month looking at houses and comparing them on attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting __________.

For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team reach the finals of the NFC Championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. They are most likely exhibiting ____________.

Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits ___________.

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?