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- 1. Multiple Choice
Which of the following is an example of publicity in the sport/event industry?
The international Olympic Committee elects a new president to its governing board
A business owner purchases baseball uniforms and equipment for a Little League team
The national soccer league secures advertising spots on network television stations
A local newspaper prints a human interest story about a college volleyball player
- 2. Multiple Choice
A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a(n)
special occasion
unexpected incident
sales promotion
organizational expansion
- 3. Multiple Choice
Which of the following is an example of publicity generated by the personal behavior of a high profile figure?
A street riot occurs after a high-school basketball game wins its state championship
A professional athlete is in the news after being arrested for disorderly conduct
A major city plans to build a new arena in a revitalized section of the business district
A local news station reports that a plane crash occurred at the community airport
- 4. Multiple Choice
Sport/event marketers use public relation strategies to create a maintain
low profiles
suitable illusions
specific images
indifferent attitudes
- 5. Multiple Choice
The primary objective of developing sport/event public relations strategies is to
establish a feeling of goodwill with all of the organizations fan bases
develop positive relationships with corporate sponsors and advertisers
encourage local businesses to purchase more tickets, concessions, and merchandise
promote publicity efforts with key members of the media and business community
- 6. Multiple Choice
Which of the following statements is true regarding the importance of fan support to sport/event activities
Large sport/event organizations are usually more successful in building fan support than smaller organizations
Without ongoing fan support, a performers popularity or an organizations profitability decreases
Building fan support involved public relations strategies designed to increase short term sales
Most sport/event marketers consider spectators their most important fan base
- 7. Multiple Choice
Attending concerts or sporting events and purchasing memorabilia are characteristics of the ____ fan
activist
community
spectator
provisional
- 8. Multiple Choice
A fan follows the career of a baseball player who recently broke the all time home run record. The fans support is driven by
attitude
performance
expectations
tradition
- 9. Multiple Choice
Petra admires a specific athlete who behaves professionally on and off the tennis court. This is an example of fan support that is driven by
logic
tradition
performance
attitude
- 10. Multiple Choice
Creating positive relationships between sport/event organizations and the community at large is important because
public tax initiatives are often needed to build or maintain facilities
community support usually decreases the need to attract tourists to the area
members of the business community can reduce their sponsorships
all of the community members are part of the spectator fan base
- 11. Multiple Choice
To build and maintain a favorable relationship with the media, sport/event marketers often help facilitate the media's work by providing
camps
permits
hospitality
entertainment
- 12. Multiple Choice
Sport/event organizers need to build positive relationships with the media because they have
very few regulations that they must follow
the ability to control advertising sponsors
the means to spread news to the masses
little control over what is considered newsworthy
- 13. Multiple Choice
The employees of a sport/event organization often generate publicity about a performer, event, or organization by
talking with family and friends
developing an office memo
attending staff meetings
conducting follow up surveys
- 14. Multiple Choice
When considering public relations strategies, sport/event marketers must remember that fan bases differ in terms of their needs, preferences, and
endurance
potential
opportunities
expectations
- 15. Multiple Choice
To maintain a consistent image over time, a sport/event organization might base its public relations goals on the organizations
financial data
mission statement
credibility
performance
- 16. Multiple Choice
One characteristic of a successful public relations plan is that it is
proactive
simple
insincere
reserved
- 17. Multiple Choice
Which of the following statements is true regarding the success of public relations strategies in the sport/event industry
Most sport/event marketers find that one way communication is the best way to reach out to each fan base
A sport/event organization should be passive when considering publicity and newsworthy stories
To minimize unfavorable publicity, sport/event marketers should develop a crisis management plan
Sport/event organizations invest little time, money, or personnel to carry out public relations activities
- 18. Multiple Choice
To determine how a fan base views a sport/event organization, it is important to maintain
occasional communication
an open dialogue
the organizations website
organizational standards
- 19. Multiple Choice
Once a sport/event organization has identified its important fan bases, it must evaluate the characteristics of each fan base by
conducting research
rating lobbying efforts
contacting regulatory officials
interviewing board members
- 20. Multiple Choice
Before a sport/event organization can create goals for each one of its fan bases, it must
identify the appropriate tools to deliver the public relations message
evaluate the impact of various publicity messages
establish a positive relationship with a member of each fan base
determine its strengths and weaknesses with each public
- 21. Multiple Choice
How do sport/event marketers usually distribute information to the media
in workshops
in news releases
in public service announcements
in sponsored events
- 22. Multiple Choice
What might be the best way for a sport organization to build goodwill with the local community
Hold weekly press conference
Conduct a facility tour for the business leaders
Establish a scholarship foundation for employees children
Schedule a meet the team day
- 23. Multiple Choice
A common way to maximize exposure for a sport/event is to tie the public relations efforts to
sales promotion activities
operational policies
research procedures
personal incentive programs
- 24. Multiple Choice
When sport/event marketers plan a public relations event, it is important that activities are
implemented in a timely manner
scheduled at least a year in advance
publicized in every newsletter
posted on the organizations computer network
- 25. Multiple Choice
A method that sport/event marketers often use to measure the success of publicity efforts is to
monitor employees behavior
secure advertising spots
track media exposures
evaluate licensing agreements
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