A want is a _______________ that is shaped by a person’s knowledge, culture, and personality.

Which of the following statements best describes a good?

A product

Marketing issues not specifically addressed by existing laws and regulations.

A(n) ________________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

The terms ___________________ and a mission statement are often used interchangeably.

A measure of the quantitative value or trend of a marketing activity or result is referred to as:

The acronym SWOT, as in SWOT analysis, stands for

Market share refers to

Customer’s perceptions are of vital importance to an organization. Customer ___________ can be measured with surveys or by the number of customer complaints an organization receives.

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

A road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, LG, and others. As a result, customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire. This increase in demand is due mostly to changes in ________, an environmental force.

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as

1. Americans born between 1977 and 1994 are referred to as

The economy is defined as

All of the following are economic indicators except

1. In ________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases

1. The total amount of money made in one year by a person, household, or family unit is referred to as _________ income.

1. The money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation is referred to as

1. Competition refers to

1. In marketing, the form of competition that occurs when only one firm sells the product is referred to as

1. Regulation refers to

1. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as?

1. The first step of the marketing research approach is to

1. In marketing a conscious choice made from among two or more alternatives is referred to as

1. Published data from outside the organization are referred to as ________ data.

1. Two main types of data are

1. All of the following are sources of primary data except

1. A concept that describes the stages a product goes through in the marketplace

– Introduction, growth, maturity, and decline- is referred to as the

1. What is the marketing objective for the maturity stage of the product life cycle/

1. The initial purchase of a product by a consumer is referred to as

1. The preference for a specific brand is called ____________ demand.

1. The ________ stage of the product life cycle is characterized by rapid increase in sales.

1. People who tried a product, were satisfied, and bought it again are called________.

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

A ______ product is one for which significant customer education is required and there is an extended introductory period.

Products that experience rapid sales on introduction and then an equally rapid decline are called _______ products.

1. Reducing the number of features, qualities or price when repositioning a product is referred to as

A brand name that cannot be spoken is referred to as a

a.

b.

c.

d.

1. The identification that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it, is referred to as a

1. What agency registers the trademarks of a firm?

1. The marketing of low-cost copies of popular brands not manufactured by the original producer is referred to as

1. Advertisements basically consist of two types:

1. Product advertisements are advertisements that focus on

1. Three primary types of product advertisements are ____________, competitive, and reminder.

1. Advertisements that reinforce previous knowledge of a product are referred to as _________ advertisements.

1. The first decision in developing an advertising program is to

1. The number of different people or households exposed to an advertisement is referred to as

1. One advantage of using magazines as an advertising medium is

1. The most common form of outdoor advertising is

1. A full-service agency

1. Valpak is a firm that sends consumers a package of _____________ to stimulate selective demand (encourage the trial) of various products by offering them a discounted price.

1. Sales promotions where the consumer is offered the product free or at a greatly reduced price are referred to as

1. The objective of _____ is to inform a newspaper, radio station, or other media of an idea for a story.

1. Google generates revenue by offering online ___________ opportunities next to search results or on a specific web pages.