4. Making both buyers and sellers feel they are getting good value is part of the __________

function of marketing.

6. Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

7. Which marketing function involves determining where products will be sold?

8. In what marketing activity do businesses engage to meet the wants and needs of consumers?

9. A product being in great demand is a factor that might encourage businesses to

10. Identify the marketing function in the following situation: While shopping at the mall, Susan

is asked her opinion of different brands of shampoo.

11. The marketing function that is responsible for the flow of goods or services from the producer to the customer is

12. Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

13. The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

14. The marketing function that includes creating strategies to attract the target customer to

a business is

15. How can Tracy make sure that her marketing campaigns support her company’s goals?

16. An effective marketing-information management function enables marketers to

17. Which function of marketing determines how much gross profit a business will make on a good or service?

18. Which of the following marketing functions enables businesses to have their products in the right place at the right time:

19. Which marketing function can remind customers of items that they want to purchase?

20. How does the marketing function of selling benefit society?