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20 questions
1. There are many activities in marketing that are interrelated and similar in purpose. These
activities are referred to as marketing
a. responsibilities.
b. functions.
c. tactics.
d. strategies.
2. Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
a. Selling
b. Product/Service management
c. Pricing
d. Market planning
3. Which marketing function involves creating the correct product mix for a business?
a. Product/Service management
b. Marketing-information management
c. Selling
d. Financing
4. Making both buyers and sellers feel they are getting good value is part of the __________
function of marketing.
a. promotion
b. pricing
c. financing
d. purchasing
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making
business decisions is the responsibility of
a. market planning.
b. product/service management.
c. marketing-information management.
d. product development.
6. Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
a. purchasing
b. pricing
c. planning
d. promotion
7. Which marketing function involves determining where products will be sold?
a. Channel management
b. Servicing
c. Promotion
d. Selling
8. In what marketing activity do businesses engage to meet the wants and needs of consumers?
a. Market planning
b. Cost-benefit analysis
c. Product/Service management
d. Pricing
9. A product being in great demand is a factor that might encourage businesses to
a. decrease inventory.
b. contact competitors.
c. adjust prices.
d. gather information.
10. Identify the marketing function in the following situation: While shopping at the mall, Susan
is asked her opinion of different brands of shampoo.
a. Promotion
b. Marketing-information management
c. Behavioral segmentation
d. Specialty advertising
11. The marketing function that is responsible for the flow of goods or services from the producer to the customer is
a. purchasing.
b. product/service management.
c. selling.
d. channel management.
12. Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
a. Selling
b. Promotion
c. Pricing
d. Purchasing
13. The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
a. selling.
b. market research.
c. prospecting.
d. purchasing.
14. The marketing function that includes creating strategies to attract the target customer to
a business is
a. pricing.
b. marketing-information management.
c. market planning.
d. channel management.
15. How can Tracy make sure that her marketing campaigns support her company’s goals?
a. Select the right channels
b. Use pricing strategies
c. Speak with customers
d. Engage in market planning
16. An effective marketing-information management function enables marketers to
a. determine what products customers want.
b. determine the price of a good or service.
c. select suppliers for products.
d. create demand for a good or service.
17. Which function of marketing determines how much gross profit a business will make on a good or service?
a. Channel management
b. Risk management
c. Pricing
d. Promotion
18. Which of the following marketing functions enables businesses to have their products in the right place at the right time:
a. Risk management
b. Promotion
c. Selling
d. Channel management
19. Which marketing function can remind customers of items that they want to purchase?
a. Promotion
b. Product/Service management
c. Financing
d. Pricing
20. How does the marketing function of selling benefit society?
a. Creates a relationship with customers
b. Helps to increase employment
c. Determines to whom to sell
d. Affects demand for a good or service
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