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20 questions
Marketing is satisfying Consumer_____Profitably. Fill the blank with the right option from below.
Wants
Demands
Needs
Wishes
The main focus of marketing is?
Customer
Product
Sales
Innovation
Which among the options is NOT a Marketing activity.
Product
Production
Distribution
Pricing
Which among the below marketing mix elements causes ready, convenient, and timely availability of products?
Promotion
Pricing
Production
Distribution
Which among the below marketing Activities helps in informing customers about the organization and its products
Promotion
Pricing
Production
Distribution
______ orientation assumes that weakened demand required that products would have to be “sold.”
Marketing orientation
Sales Orientation
Product Orientation
Production Orientation
The provision or transfer of goods, services, or ideas in return for something of value is known as?
Marketing
Supply Chain
Exchange
Sales
A _______ is someone who seeks a response—attention, a purchase, a vote, a donation—from another party.
Marketer
Prospect
Producer
Supplier
In which demand state Consumers may share a strong need that cannot be satisfied by an existing product.
Irregular demand
Unwholesome Demand
Nonexistent demand
Latent demand
In which demand state Consumers may be attracted to products that have undesirable social consequences.
Irregular demand
Unwholesome Demand
Nonexistent demand
Latent demand
Customer Benefits - Customer Costs = ???
Customer Satisfaction
Customer Value
Customer Demand
Customer Need
The degree to which an exchange helps an organization achieve its objectives
Marketing Success
Marketing Impact
Marketing Efficiency
Marketing Effectiveness
The process of minimizing the resources an organization must spend to achieve a specific level of desired exchanges
Marketing Success
Marketing Impact
Marketing Efficiency
Marketing Effectiveness
The process of planning, organising, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently is known as?
Marketing Management
Marketing Mix
Marketing Orientation
Marketing Process
Which of the following statements about marketing is true?
It is of little importance when products are standardized.
It can help create jobs in the economy by increasing demand for goods and services.
It helps to build a loyal customer base but has no impact on a firm's intangible assets.
It is seldom used by nonprofit organizations.
Identify the correct statement about marketing management.
It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
It focuses mostly on monitoring the profitability of a company's products and services.
It focuses solely on attaining an organization's sales goals in an efficient manner.
It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.
Idea
Event
Experience
Place
In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
Experience
Service
Product
Event
Shriya is very upset that she can't get tickets to the Sid Sriram's concert because they are sold out. Which of the following demand states applies to Janet's situation?
nonexistent demand
latent demand
overfull demand
full demand
People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.
Demographic
Geographic
Business
Need
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