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- 1. Multiple Choice
True or False?
A company should reveal its strategic intentions and capabilities to their rivals to possibily prevent a price war?
- 2. Fill in the Blank
Fill in the blank!
Another Non-Price Response includes the focus on _______ rather than price.
- 3. Multiple Choice
Which complex price actions can be implemented efficiently in a price war?
Bundling
Loyalty programs
Multi-part Pricing
Quantity Discounts
- 4. Multiple Choice
True or False?
When competing in a price war the company should introduce new expensive products to establish quality trust.
- 5. Multiple Choice
What are the risks involved in a simple price cut?
Teach customers to anticipate higher prices
Company might receive bad reputation
Doubt on product quality
- 6. Fill in the Blank
Fill in the blank!
Price cuts should be implemented _______ and unambiguously so that your competitors know that sales gains are only temporary and short-lived, thus monetarily attractive.
- 7. Multiple Choice
Which analysis is NOT part of the 4 major analysis concepts?
Customer issues
Company issues
Communication issues
Contributor issues
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