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- 1. Multiple Choice
What's Marketing?
Advertising and social media ads.
All activities a company does to promote and sell a product/service.
The company's catalogue.
Something to do with content creation.
- 2. Multiple Choice
One of Marketing's goals is to help the customer understand and make better use of our product / service.
True
False
- 3. Multiple Choice
Which is the order of the 5 stages of the Marketing Funnel?
Awareness, Conversion, Consideration, Promotion, Loyalty
Consideration, Awareness, Conversion, Loyalty, Promotion
Awareness, Consideration, Conversion, Loyalty, Promotion
Awareness, Loyalty, Consideration, Conversion, Promotion
- 4. Multiple Choice
In the Inbound Marketing approach, we convert Visitors into...
Strangers
Customers
Brand ambassadors
Leads
- 5. Multiple Choice
Social media posts and blog articles are more generalized content, meaning they're ideal for...
TOFU (Top of the Funnel)
MOFU (Middle of the Funnel)
BOFU (Bottom of the Funnel)
- 6. Multiple Choice
What's Cross-Selling?
Getting a customer to buy a related product or service to the one he was already going to buy.
Getting a customer to buy a more expensive / higher-level version of the product or service he was going to buy.
- 7. Multiple Choice
Which kind of mental trigger is this: "There are only 3 products available. Get yours now!"?
Social Proof
Urgency
Exclusivity
Scarcity
- 8. Multiple Choice
The PAS formula refers to...
Problem, Agitate, Solve
Problem, Agile, Solution
Price, Awareness, Solve
Product, Advertise, Sell
- 9. Multiple Choice
We should focus on the features of the product / service instead of the benefits for the client.
True
False
- 10. Multiple Choice
What's the for P's of the Marketing-Mix?
Product, Price, Place, Promotion
Product, Price, People, Presentation
Product, Price, Packaging, Promotion
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