Marketing 101 | Business

QUIZ

Marketing 101

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Professional Development

Business

an hour ago by

10 questions

What's Marketing?

answer choices

Advertising and social media ads.

All activities a company does to promote and sell a product/service.

The company's catalogue.

Something to do with content creation.

One of Marketing's goals is to help the customer understand and make better use of our product / service.

answer choices

True

False

Which is the order of the 5 stages of the Marketing Funnel?

answer choices

Awareness, Conversion, Consideration, Promotion, Loyalty

Consideration, Awareness, Conversion, Loyalty, Promotion

Awareness, Consideration, Conversion, Loyalty, Promotion

Awareness, Loyalty, Consideration, Conversion, Promotion

In the Inbound Marketing approach, we convert Visitors into...

answer choices

Strangers

Customers

Brand ambassadors

Leads

Social media posts and blog articles are more generalized content, meaning they're ideal for...

answer choices

TOFU (Top of the Funnel)

MOFU (Middle of the Funnel)

BOFU (Bottom of the Funnel)

What's Cross-Selling?

answer choices

Getting a customer to buy a related product or service to the one he was already going to buy.

Getting a customer to buy a more expensive / higher-level version of the product or service he was going to buy.

Which kind of mental trigger is this: "There are only 3 products available. Get yours now!"?

answer choices

Social Proof

Urgency

Exclusivity

Scarcity