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10 questions
Wholesalers link manufacturers and retailers by providing services.
Which group of wholesaling services are provided only to retailers?
buying in bulk, storing goods, preparing goods for sale
clearing production lines, displaying goods, warehousing
giving trade discount, providing delivery services, breaking bulk
providing market information, bearing risk, storing raw materials
Which service is provided by wholesalers to manufacturers?
clearing production lines
offering loans
providing cash and carry services
supplying goods locally
The diagram shows a chain of distribution.
producer → retailer → consumer
For which product would this chain of distribution be most suitable?
a variety of canned foods sold through small-scale retailers
branded perishable goods sold in supermarkets
coffee ready for export to a number of countries
imported raw materials required by manufacturers
The decline of the independent wholesaler has been caused partly by the growth of
automatic vending machines.
cash and carry warehouses.
large-scale retailers.
mobile shops.
To prevent a decline in their trade, traditional wholesalers have set up
bonded warehouses.
cash and carry warehouses.
hypermarkets.
multiple chains.
Which channel of distribution would be most suitable for sending canned fruit from producers in
South Africa to consumers in England?
producer → agent → consumer
producer → agent → retailer → consumer
producer → agent → wholesaler → retailer → consumer
producer → consumer
1. The diagram shows four different intermediaries that XYZ & Company could use to export its
manufactured products.
Which activity applies only to a merchant when preparing to export XYZ & Company’s
manufactured products?
arranging necessary transport to carry products to other countries
buying the products before selling them for profit
finding and dealing with creditworthy buyers in other countries
providing suitable warehousing while the products await export
What is a function of a wholesaler?
to act as a link between manufacturers and retailers
to advertise widely on television and radio
to control demand from retailers and consumers
to provide after-sales service to customers
Mr Singh has bought 1000 shirts from a wholesaler at a total cost of $2000. Mr Singh wants to make a profit of 50%.
At which price will Mr Singh need to sell each of the shirts?
$1
$2
$3
$4
Which service provided by a wholesaler is a small-scale retailer least likely to benefit from?
convenient opening hours at the wholesaler’s cash and carry warehouse
credit facilities to allow the retailer to sell before making a payment
delivery of goods to the retailer to save the retailer’s transport costs
forecasts of possible changes in the market for consumer products
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