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- 1. Multiple Choice
Which of the following comes under email marketing?
A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above
- 2. Multiple Choice
Which of the following is not an advantage of email newsletters?
A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content
- 3. Multiple Choice
Which of the following is the most important metric to track email marketing?
A. CTR
B. Open rate
C. Click rate
D. All of the above
- 4. Multiple Choice
What technique is used by legitimate marketers to customize offerings for specific customers?
A. personalization
B. spamming
C. spoofing
D. None of the above
- 5. Multiple Choice
Select the features of a lead nurturing platform
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
- 6. Multiple Choice
This is a term for the number of times that user click on links in a message or on a website: it is much higher for legitimate marketing emails than for spam
A. personalization
B. spamming
C. Click-Through Rate
D. spoofing
- 7. Multiple Choice
Identify the factor that enables tracking of good and bad reputation
A. IP address
B. User engagement
C. Frequency
D. All of the above
- 8. Multiple Choice
How important is the authentication process in email marketing?
A. Not Important
B. Can be skipped
C. Very Important
D. depends on individual
- 9. Multiple Choice
Which type of email campaign has advertisements are sent to a target group of customers?
A. Direct email marketing
B. Indirect email marketing
C. Spamming
D. Spoofing
- 10. Multiple Choice
Which of the following is the correct size of the email template before executing a campaign?
A. 15KB
B. 18KB
C. 20KB
D. 15MB
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