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- 1. Multiple Choice
Which of the following is not an example of an internal source of business idea
Hobbies and interests
Brainstorming
R&D
Trade fairs
- 2. Multiple Choice
Which of the following is not a external source of a business idea
The Media
CSO
Government agencies
Intrapreneurs
- 3. Multiple Choice
The market research where original information on a market is collected, recorded and analysed is called
Desk
Field
Primary
Secondary
- 4. Multiple Choice
Which of the following is not an example of desk research
Reports and statistics
Internet
Market research companies
Focus groups
- 5. Multiple Choice
The field research technique of interviewing a small number of people who represent a larger target market is referred to
Sampling
Focus groups
Observation
Surveys
- 6. Multiple Choice
The stage in the product/service development process where the sorting of ideas occurs and the unworkable ideas are dropped is called
Screening
Idea generation
Feasibility
Test marketing
- 7. Fill in the Blank
A ______________ is a sample product or mock-up manufactured on an experimental basis to see if the design idea works and appeals to customers
- 8. Multiple Choice
Selling your product on a smaller scale to test customers reaction and demand is called
Sample market
Targeting marketing
Test marketing
Focused marketing
- 9. Multiple Choice
One of the key aspects of concept develop is that
a USP is identified
all idea are accepted
profitability of the product is examined
customer feedback is sought
- 10. Multiple Choice
Research into the ability of a product to make a profit is called
Break-even analysis
Feasibility study
Profitability ratio
Cost v income analysis
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