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- 1. Multiple ChoiceWhich of the following is NOT one of the 4Ps?ProductPackagingPlacePrice
- 2. Multiple ChoiceAnother name for the 4 P's of MarketingTarget MarketMarketing ConceptMarketing MixMarketing
- 3. Multiple ChoiceDeciding how much to make/sell would be:ProductPricePlacePromotion
- 4. Multiple Choice____________ relates to distribution of products.ProductPricePlacePromotion
- 5. Multiple ChoiceCreating a new commercial would be:ProductPricePlacePromotion
- 6. Multiple Choice
Place
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The positioning of a particular business within a geographical area
The development of online sales
- 7. Multiple Choice
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
- 8. Multiple Choice
The manufacturer of an upmarket designer fragrance is most likely to focus on:
The product rather than the price
Price rather than the product
The product rather than promotion
Promotion rather than the product
- 9. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 10. Multiple ChoiceOffering an incentive to customers in order to increase sales--contests, free samples, coupons etc...promotional mixtelemarketingpersonal sellingsales promotion
- 11. Multiple Choice
The Marketing Mix can also be called____.
4 P's
4 C's
2 M's
- 12. Multiple Choice
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
- 13. Multiple Choice
Promotion refers to _____________.
where the product will be sold
how the business tells people about the product
where the product will be sold
- 14. Multiple Choice
Marketing mix refers to ______________.
The activities that help a business to market a product.
the cost of product
The activities that help a business to make profit.
- 15. Multiple Choice
Which part of the four P's pf marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
- 16. Multiple Choice
When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?
Place
Price
Promotion
Product
- 17. Multiple ChoiceWhich strategy is not included within a businesses overall promotional mix?AdvertisingSales promotionsDirect marketingCreating a business plan
- 18. Multiple Choice
Unlike physical products, intangible products cannot be seen, tasted, smelled, heard or smelled before the purchase.
Variability
Inseparability
Intangibility
Perishability
- 19. Multiple Choice
Both the employee and the customers are often part of the product.
Variability
Inseparability
Perishability
Intangibility
- 20. Multiple Choice
It means the customers receive the expected product without unwanted surprises.
Variability
Similarity
Customer Satisfaction
Consistency
- 21. Multiple Choice
The quality of service depends on who provides them and when and where they are provided.
Variability
Perishability
Inseparability
Intangibility
- 22. Multiple Choice
Revenue lost from not selling intangible services is gone forever.
Variability
Perishability
Inseparability
Intangibility
- 23. Multiple Choice
Characteristic of better-trained employees that talks about possessing the required skills and knowledge,
Reliability
Credibility
Courtesy
Competence
- 24. Multiple Choice
Hospitality and travel industry products are experiential only.
Variability
Perishability
Intangibility
Inseparability
- 25. Multiple Choice
The Service Culture focuses on __ and satisfying the customer.
Loving
Caring
Serving
None
- Answer choicesTagsAnswer choicesTags