A ___________ is a person, business or other organisation which buys goods or services from a business.

_____________ is communicating with customers to encourage them to become loyal to the business and its products.

_____________ is the percentage of total market sales held by one brand or business.

_________ is when the financial return is worth the expenditure.

___________ is when existing customers continually buy products from the same business.

______________ is communicating with customers to encourage them to become loyal to the business and its products.

A _________ buys goods or services for personal use – not to re-sell.

A ___________ is a person, business or other organisation which buys goods or services from a business.

A _________ for a particular good or service is made up of the total number of customers and potential customers, as well as sellers, for that particular good or service.

_____________ is where there is a very large number of sales of a product.

A ____________ is a small, usually specialized, segment of a much larger market.

____________ is an identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.

________________ is dividing consumers in the market by geographic area.

_______________ is dividing consumers in the market by factors such as age, gender, income, ethnic background and social class.

_______________ is dividing consumers in the market by lifestyle, personalities and attitudes.