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- 1. Multiple Choice
True or False: Van suggests having multiple ad accounts on Facebook.
True
False
- 2. Multiple Choice
What is Van's first step to conducting a successful giveaway?
Know your niche
Establish a giveaway
Find a product with margins to run a giveaway
Set up a website for the giveaway
- 3. Multiple Choice
Van's third step to conducting a successful giveaway includes setting up a website for the giveaway. When visiting the website, what should be front and center for visitors?
Your Product
The giveaway
Testimonials
Ads
- 4. Multiple Choice
What is the minimum engagement percentage you should look for when finding the correct influencer?
1%
2%
3%
4%
- 5. Multiple Choice
True or False: When finding the correct influencer, a high follower count is more important than a high engagement rate.
True
False
- 6. Multiple Choice
True or False: You'll get higher quality content from an influencer when his or her payout is performance-based.
True
False
- 7. Multiple Choice
Which of the following is the correct order for requesting access to run ads on people's Facebook pages?
Go into Business Manager>Business Settings>Pages>Add Page>Request Access
Go into Business Manager>Pages>Business Settings>Request Access>Add Page
Go into Business Manager>Pages>Business Settings>Add Page>Request Access
Go into Business Manager>Request Access>Pages>Business Settings>Add Page
- 8. Multiple Choice
When are you most likely to have your audiences attention during a video?
During the first five seconds
During the first 20 seconds
During the last five seconds
During the last 20 seconds
- 9. Multiple Choice
During his first campaign, Van allocates most of his ad spend to
PPE video
Video views
Conversions
PPC advertising
- 10. Multiple Choice
What is the last step in Van's 10-step giveaway model
Start another giveaway
Show the winners
Pre-select the winner
Spend the rest of your budget.
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