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- 1. Multiple Choice
In the channels of distribution what does A and B represent?
Department store and supermarket
Retailer and shop
Franchise and chain store
Retailer and consumer
- 2. Multiple Choice
The marketing Mix has_________ elements.
3
2
4
- 3. Multiple Choice
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
- 4. Multiple Choice
Marketing mix refers to ______________.
The activities that help a business to market a product.
the cost of product
The activities that help a business to make profit.
- 5. Multiple Choice
What is not part of the marketing mix ?
Place
Product
Price
Person
- 6. Multiple ChoiceAbove the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?TrueFalse
- 7. Multiple ChoiceWhy do businesses need to advertise?To keep loyal customersTo take customers from competitors by tempting them to try a new product or serviceBoth options
- 8. Open Ended
Identify and explain 2 features of a product that affect how it is distributed.(4 marks)
- 9. Open Ended
Recall the workbook case study on TDC's drones. Outline 2 ad media for advertising a new drone .(4 marks)
- 10. Open Ended
Identify & explain 2 forms of sales promotion for drones(refer to TDC case facts from workbook if you remember, else talk about drones in general!)
- Answer choicesTagsAnswer choicesTags