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- 1. Multiple Choice
What is the basis for marketing?
(first step from strategic to operational marketing)
Market segmentation
Market research
Market targeting
Market positioning
- 2. Multiple Choice
What is the STP Process?
strategy - targeting - proposition
segmentation - targeting - proposition
strategy - targeting - positioning
segmentation - targeting - positioning
- 3. Multiple Choice
What are typical methods for analysing marketing data?
BEST analysis
SWOT analysis
Shareholder analysis
Stakeholder analysis
PEST analysis
- 4. Multiple Choice
Segmentation means ...
to form groups of demanders who have the same needs.
to make categories of buyers with similar characteristics within the market .
to divide the whole market into submarkets.
to chose the right group of customers for selling your service or product.
to define your target group.
- 5. Multiple Choice
Targeting means ...
to define your target group.
to chose the most promising groups of buyers for selling your product or service.
to divide your market into homogenous groups of buyers with similar characteristics.
to define your USP.
- 6. Multiple Choice
What are examples for geographical segmentation?
nations
gender
lifestyle
attitudes
- 7. Multiple Choice
What are examples for demographical segmentation?
nations
family
social class
attitudes
age
- 8. Multiple Choice
What are examples for psychographic criteria of market segmentation?
regions
lifestyle
attitudes
social class
- 9. Multiple Choice
Strategic marketing means ...
focusing on selling the product.
focusing on the customer's needs in all departments of a company.
- 10. Multiple Choice
Strategic planning in companies refers to ...
long-term decisions
short-term decisions
- 11. Multiple Choice
What do you call a marketing strategy where the whole market is served with one offer?
concentrated marketing
niche marketing
differentiated marketing
segmented marketing
undifferentiated marketing
- 12. Multiple Choice
What kind of targeting strategy decides to offer services or products to different segments?
concentrated marketing
niche marketing
differentiated marketing
undifferentiated marketing
- 13. Multiple Choice
What kind of targeting strategy concentrates on one or only few segments?
differentiated marketing
niche marketing
mass marketing
segemented marketing
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