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Marketing is a process which is aimed at
satisfaction of customers
The amount people earn influences consumer demand because
interest rates rises cause price rises
lower wages result in reduced demand
taxes rises increase consumer demand
high wages result in a fall in demand
All are elements of the marketing mix EXCEPT
The marketing activity that is concerned with persuading consumers to purchase their product is
Finding the most suitable way to get products to consumers from the producer is known as
_______________ refers to investigating what consumers are buying or are likely to by in the future.
Personality appeal is a technique used in _________.
The final link the distribution process is _________.
"Unit variable cost + fixed cost + mark-up" is used for which pricing technique?
Producers use branding to ___________.
promote their product
protect the product
to give their product an advantage over competition
preserve their product
Investigating what consumers are buying or what they may buy in the future is known as
All are purposes of market research EXCEPT
help companies make better decisions
to find out what consumers want
to focus attention on objectives
to assess the likely demand to ensure over-producing does not occur
Primary research and secondary research are the only types of market research.
___________________ refers to the ways those who consume react to those who offer goods and services and what influences their behaviour.
Stacy realized that her parents were always purchasing Cal's tomato ketchup and as an adult, Stacy is now purchasing Cal's tomato ketchup for her family. The factor that has influenced her choice in purchasing this product is