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- 1. Multiple Choice
Marketing is a process which is aimed at
selling products
increasing profits
satisfaction of customers
production
- 2. Multiple Choice
The amount people earn influences consumer demand because
interest rates rises cause price rises
lower wages result in reduced demand
taxes rises increase consumer demand
high wages result in a fall in demand
- 3. Multiple Choice
All are elements of the marketing mix EXCEPT
place
product
payment
price
- 4. Multiple Choice
The marketing activity that is concerned with persuading consumers to purchase their product is
branding
advertising
market research
distribution
- 5. Multiple Choice
Finding the most suitable way to get products to consumers from the producer is known as
market research
packaging
sales promotion
distribution
- 6. Multiple Choice
_______________ refers to investigating what consumers are buying or are likely to by in the future.
Pricing
Market research
Marketing activities
Market-skimming
- 7. Multiple Choice
Personality appeal is a technique used in _________.
pricing
informative advertising
distribution
persuasive advertising
- 8. Multiple Choice
The final link the distribution process is _________.
producer
consumer
retailer
wholesaler
- 9. Multiple Choice
"Unit variable cost + fixed cost + mark-up" is used for which pricing technique?
Cost-plus pricing
market-skimming pricing
psychological pricing
promotional pricing
- 10. Multiple Choice
Producers use branding to ___________.
promote their product
protect the product
to give their product an advantage over competition
preserve their product
- 11. Multiple Choice
Investigating what consumers are buying or what they may buy in the future is known as
marketing
research
market research
marketing activities
- 12. Multiple Choice
All are purposes of market research EXCEPT
help companies make better decisions
to find out what consumers want
to focus attention on objectives
to assess the likely demand to ensure over-producing does not occur
- 13. Multiple Choice
Primary research and secondary research are the only types of market research.
True
False
- 14. Multiple Choice
___________________ refers to the ways those who consume react to those who offer goods and services and what influences their behaviour.
Consumer behaviour
Sales promotion
Marketing mix
Market research
- 15. Multiple Choice
Stacy realized that her parents were always purchasing Cal's tomato ketchup and as an adult, Stacy is now purchasing Cal's tomato ketchup for her family. The factor that has influenced her choice in purchasing this product is
brand loyalty
income
price
tradition
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