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- 1. Multiple Choice
Through this component of marketing mix, the goods and services are made available at right place, at right time to right people without change
Place Mix
Product Mix
Promotion Mix
Price Mix
- 2. Multiple Choice
The physical handling and movement of goods from place of production to the place of distribution is referred to as .....
Promotion
Channels of distribution
Physical Distribution
Price
- 3. Multiple Choice
It refers to the act of storing and assorting products in order to create time utility in them.
Transport
Warehousing
Inventory control
Order processing
- 4. Multiple Choice
Higher the level of inventory, ......will be the level of service to customers
Higher
Lower
None of the above
- 5. Multiple Choice
It is the most commonly used tool of promotion.
Advertising
Sales Promotion
Public Relation
Personal Selling
- 6. Multiple Choice
It is a personal form of communication
Sales Promotion
Personal Selling
Advertising
Public Relation
- 7. Fill in the Blank
The sales presentation can be adjusted to fit the specific needs of the individual customers. Which merit of personal selling is highlighted?
- 8. Multiple Choice
It refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.
Advertising
Public Relations
Personal Selling
Sales Promotion
- 9. Fill in the Blank
......................is especially useful when there is negative publicity about the company or its products.
- 10. Fill in the Blank
The act of designing and producing the container or wrapper of a product is referred as ..............
- 11. Multiple Choice
Which of the following is a function of label?
Product Differentiation
Innovational Opportunity
Describe the Product and specify its contents
Product Protection
- 12. Fill in the Blank
...............sets the minimum level or the floor price at which the product may be sold.
- 13. Multiple Choice
.........................costs do not vary with the level of activity of a firm
Fixed
Variable
Semi Variable
None of the above
- 14. Multiple Choice
...............costs which vary in direct proportion with the level of activity.
Fixed
Variable
Semi Variable
None of the above
- 15. Fill in the Blank
..................... is the sum total of the fixed, variable and semi-variable costs for the specific level of activity
- 16. Multiple Choice
................sets the upper limit of price
Product cost
Competitor's Price
Utility and Demand
Government
- 17. Multiple Choice
Because of its wide reach, the overall cost of advertising gets spread. Identify the merit of advertising highlighted.
Mass Reach
Enhancing Customer Satisfaction and Confidence:
Expressiveness
Economy
- 18. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 19. Multiple ChoicePromotion means -any form of communications that is used to persuade people to buy a company's product.to move from one place to anotherto promotewhen students advance from one level to the next
- Answer choicesTagsAnswer choicesTags