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- 1. Multiple Choice
Durability and Tangibility Goods are classified as:
Materials&Parts, Capital Items, Supplies&Business Services
Convenience goods and Specialty goods
Services, Durable and Non-Durable Goods
Unsought and Shopping Goods
- 2. Multiple Choice
Explain Non- Durable Goods
Tangible goods normally consumed in either one or a couple of uses.
Tangible goods can normally be used for many years.
Intangible, inseparable and inconsistent products.
Purchased frequently with minimum effort and time to make a buying decision.
- 3. Multiple Choice
Select Impulse Goods from the following (May include more than one option)
Chocolate, Snacks
Bread, Milk, Eggs
Chips, Mints, Cold Drinks
Tooth Brushes, Shaving Blades
- 4. Multiple Choice
Select the main features of Shopping Products (May include more than one option)
Durable in nature
Obtainable at low prices
Purchase of the products are planned prior
Products are easily substitutable
Sale of the products are limited to few places
- 5. Multiple Choice
What are Regularly Unsought Products?
Products that are available in the market but the potential buyers don't know about their existence or don't want to purchase them.
The marketers task is to inform target consumers of the existence of the product, stimulate demand and persuade them to buy the product.
The products which exist but the consumers don't want to purchase them as of now, but might eventually purchase them.
Products that are considered to be non-standardized.
- 6. Multiple Choice
How are Shopping Goods Priced?
Low Priced
Varies from Product to Product
High Priced
Moderate Priced
- 7. Multiple Choice
Supplies are classified as:
Maintenance&Repair Items and Operating Supplies
Maintenance Services and Business Advisory Services
Installations and Equipments
- 8. Open Ended
Give a Feature of Industrial Product: (Open Ended Question i.e. you may type anyone feature that you know)
- 9. Fill in the Blank
________________________ are the goods used in producing the finished goods. (Capitalize the starting letter of each word you type as the answer eg: Convenience Products)
- 10. Multiple Choice
Specialty products are goods with __________ or __________ for which a sufficient no. of buyers are willing to make a special purchase effort.
Unique Characteristics, Brand Identification
Unlike, Non-standardized
Quality, Price
- 11. Fill in the Blank
__________ is involved when a co. may purchase the raw material from a co. and may sell the finished products to the same co. (Capitalize the starting letter of each word you type as the answer eg: Convenience Products)
- 12. Multiple Choice
Which of the following options are relevant to Heterogeneous Products?
Standardized and Alike
Non-Standardized and Unlike
- 13. Multiple Choice
Promotion Strategies used for Specialty Goods are what? (May include more than one option)
Targeted Promotion
Personal Selling
High Level of Advertising
Aggressive Advertising
Mass Promotion
- 14. Open Ended
State 2/3 examples of Services. (Open Ended Question i.e. you may type any answer which you feel is correct)
- 15. Multiple Choice
Which of the following option pertains to the given statement, "These items are not everlasting and they need to be refilled at different periods of time"
Capital Items
Installations
Equipments
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