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- 1. Multiple Choice
Characteristics of Services are
Intangible
Tangible
Inseparability
Homogeneous
Heterogeneity
- 2. Multiple Choice
The service tringle outlines all the relationships that exists between the company, the employee and the Customer.
True
False
- 3. Fill in the Blank
External Marketing is any..............to customer or potential customer that happens ............. service deliver
- 4. Fill in the Blank
Aims of external marketing ------------------.
- 5. Fill in the Blank
................. are Internal Customers.
- 6. Multiple Choice
Interactive Marketing occurs when _____
Employee and Company interacts
Employee and Employee Interacts
Employee and Customer Interacts
Customer and Company Interacts
- 7. Multiple Choice
Service is an act or preference offered by one party to another.
True
False
- 8. Multiple Choice
Service Marketing Triangle is
A strategic Marketing Model
Provide a visual way of understanding the importance of people in a service business.
The model is based on the fact that all services business are about promises.
Shows the key actors involved in marketing a service business.
- 9. Multiple Choice
From Following which are Service Industries
Banking & Insurance
Reliance Fresh
Heath Club
Uber
TATA Moters
- 10. Poll
What is your opinion about service industry performance in current COVID-19 situation ?
Need to think about turnkey projects
Work on profit options
Need to introduce new services
Need to change Marketing Strategy
- Answer choicesTagsAnswer choicesTags