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- 1. Multiple Choice
Which of the following is most closely related with the organic growth of an organization?
entering new marketplaces
increasing the operational profitability
increasing productivity of employees
developing new products from within
- 2. Multiple Choice
New-to-the-world products are ________.
low-cost products designed to obtain an edge in highly competitive markets
new product enhancements that supplement established products
new versions of an existing product that has been less successful
new products that create an entirely new market
- 3. Multiple Choice
Product involves either the product or service the business is selling to satisfy customer needs and wants
True
False
- 4. Multiple Choice
All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....
Marketing mix
The complete package
Total product concept
Core product
- 5. Multiple Choice
Packaging can be used to:
Attract customer attention
Preserve the produce to ensure quality
Communicate product benefits
All of the above
- 6. Multiple Choice
Which element of the marketing mix is a source of revenue for the business?
Product
Place
Promotion
Price
- 7. Multiple Choice
A factor that does not influence price is:
The cost of production
The cost of the item 10 years ago
The competitive environment
Whether it is a new or existing product to the market
- 8. Multiple Choice
To maximise customer reach a business should:
Have a store in a busy shopping centre
Provide online and in-store shopping options in various locations
Sell door-to-door
Have a store in every city
- 9. Multiple Choice
Promotion includes advertising only
True
False
- 10. Multiple Choice
What are the 4Ps of the marketing mix?
product - prices - point - promotion
product - price - place - promotion
products - prices - places – promotional
places - product - promotion - price
- 11. Open Ended
Define Product Mix in one sentence?
- 12. Multiple ChoiceDefine the term 'promotion'The methods a business uses to communicate with its customers to make them aware of their productsAudio or visual form of marketing for products or services
- 13. Multiple Choice
Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?
Philip Kotler
Stephen Morse
Neil Borden
Lorie and Robert
- 14. Multiple Choice
In Marketing mix which scope of product supports the elements:
Guarantee
Warrantee
Quality
Packaging
All of these
- 15. Multiple Choice
What is the marketing of product and service in which the offer itself is not intended to make any monitory profit is called
Non profit marketing
Profit marketing
Virtual marketing
Digital marketing
- 16. Multiple Choice
what kind of marketing is this
MSN Marketing
E mail Marketing
Banner Marketing on google
Facebook Marketin
- 17. Multiple Choice
what's this
a zodiac symbol
bluetooth
wifi
USD
- 18. Multiple Choice
what's this?
E Marketing
Marketing Mobil
E commerce
- 19. Multiple ChoiceWhich of these is NOT an example of a specialty product?Louis Vuitton BagRolex watchToothpasteLamborghini
- 20. Multiple ChoiceThe three 'Expanded Ps' are...people, physical evidence, and processprice, place, processpromotion, place, peoplepeople, product, and process
- 21. Multiple ChoiceSales peak at which stage of the PLC?introductiongrowthmaturitydecline
- 22. Multiple Choice
Listen to the audio and name the brand assocated with it.
Johnson and Johnson
LG
Britannia
Nescafe
- Answer choicesTagsAnswer choicesTags