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- 1. Multiple ChoiceMarketers plan where they need to go and how to get there efficiently, in order to:lay out their strategiesagree upon a goalmeasure their successachieve satisfying connections
- 2. Multiple ChoiceWith the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal?improving this year's sales training results by 7% over last year's resultsimproving this years customer satisfaction by 7% over last year's ratings.
- 3. Multiple ChoiceOf the following, which is a strategy for the goal of increasing this year's website sales by 9% over last year's sales?Letting people know the web addressputting the web address on company vehiclesprinting the web address on company business cardsincluding the web address in advertising
- 4. Multiple ChoiceWhich of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this years customer service(by 15%over last years achievement)?scheduling the customer service training datesimproving the customer waiting areaincreasing customer benefitsoffering customers a payment plan
- 5. Multiple ChoiceA goal can be evaluated to determine itsadvantagesuccessbenefitprogress
- 6. Multiple ChoiceTo reach their goal, marketers plan the route they believe to be:reasonablestraighteasyefficient
- 7. Multiple Choicewhen marketers determine their tactics, they make sure their tactics:support the marketing mixfocus on their customersline up with their strategiesbring in enough money
- 8. Multiple ChoiceA firm's strategy is important because it showshow its goal will be reachedhow its prices will be loweredhow its tactics will be organizedhow its marketing mix will be blended
- 9. Multiple Choiceto select the best strategy available to them, marketers should consider-how to get their product into more customers handshow the marketing concept applies to their situationresources needed to research and develop their productwhen they want promotional messages delivered to customers
- 10. Multiple ChoiceWhat do marketers do once they select what they think is the best strategy?set aside the needed fundsapply the marketing conceptlist the available resourcesdetermine the final deadline
- 11. Multiple ChoiceMarketers know that obstacles to their plan might arise becauseprices might increasetechnology might improvecompetitors might move insituations might change
- 12. Multiple Choicea combination of the 4 elements of marketing yields the? (yield = produce)marketing mixproductmarketing conceptprice
- 13. Multiple Choicedetermining the goods, services or ideas a business will offer its customers is called the-priceproductpromotionplace
- 14. Multiple Choicethe amount of money a firms asks in exchange for its products/services is called the -productpriceplacepromotion
- 15. Multiple ChoiceBalancing value and satisfaction for the customer is part of which element of marketing-promotionpriceplaceproduct
- 16. Multiple ChoiceGetting a selected product in the right place at the right time is called the __ elements of marketingpriceproductplacepromotion
- 17. Multiple ChoiceTo get a selected product in the right place at the right time, marketers often ask themselves which of the following questions-should we offer a warranty for our product?how should we package our product?where should we make our product available?what forms of payment should we accept?
- 18. Multiple ChoiceWhich element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?promotionplacepriceproduct
- 19. Multiple ChoiceMarketers know that changing one marketing mix element affectsthe strategythe goalthe product qualitythe other elements
- 20. Multiple ChoiceBefore customizing the marketing mix, marketers should:select the strategychoose the vendorsdecide the pricepick the product
- Answer choicesTagsAnswer choicesTags