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- 1. Drag and Drop
Mac, iPad, iPhone, Watch, TV, Music - these are Apple's (a)
Product ItemsProduct LinesProduct StrategiesProduct Extensions - 2. Multiple Choice
iPad Pro, iPad Air 2, iPad Mini 4, iPad Mini 2
Product Items
Product Lines
Product Strategies
Product Units
- 3. Multiple ChoiceThe number of product lines a company has is it's...Product MixProduct WidthProduct DepthProduct Breadth
- 4. Multiple ChoiceThe number of product items a company has is it's...Product MixProduct WidthProduct DepthProduct Breadth
- 5. Multiple ChoiceA company's product lines and product items make up a company's...Product MixProduct WidthProduct DepthProduct Breadth
- 6. Multiple ChoiceAll of the following are product mix strategies except...Developing new productsModifying current productsDeleting old productsReviewing existing products
- 7. Multiple Choice
Replacement of old products with new products that conflict with other products in the product line fall into which product strategy?
Developing new products
Modifying current products
Deleting old products
Reviewing existing products
- 8. Multiple ChoiceAllows you to (1) build on an already established image, (2) appeal to new markets, and (3) increase sales and profits through line extensions is which type of a product strategy?Developing new productsModifying current productsDeleting old productsReviewing existing products
- 9. Multiple Choice
When it comes to developing new products, the appropriate steps are as follows: generate ideas, ____, create a business proposal, ____, ____, introduce the product, and evaluate customer acceptance.
screen the ideas, develop the product (prototype), test the product,
screen the ideas, test the product, develop the product (prototype)
test the product, screen the idea, develop the product (prototype)
test the product, develop the product (prototype), screen the idea.
- 10. Multiple Choice
When a company faces the decisions of selling or regionalizing the product, it is most likely in the ____ stage of the PLC.
Introduction
Growth
Maturity
Decline
- 11. Multiple ChoiceWhen a company focuses it's advertising strategies on fighting off the competition, which can get quite costly, it is in the ____ stage of the PLC.IntroductionGrowthMaturityDecline
- 12. Multiple ChoiceThe least profitable stage of the PLC is...IntroductionGrowthMaturityDecline
- 13. Multiple ChoiceCompetition grows and most advertising focuses on customer satisfaction during this stage of the PLC.IntroductionGrowthMaturityDecline
- 14. Multiple ChoiceDeveloping special sales promotions to get customers to try a product is a strategy a marketer may use during the ____ stage.IntroductionGrowthMaturityDecline
- 15. Multiple ChoiceA company is reluctant to simply delete a product from it's product mix because...It doesn't want to secede to competition.by competing in the industry they continue to brand themselves.a decline can result in decreased competition resulting in greater future sales.they have spent a lot of money, time, and effort to develop and promote the product.
- 16. Multiple Choice
As each stage in the PLC is reached, marketers must...focus on retention and production.continue with market research to better compete in the industry.realign their resources to become more efficient.adjust their product mix and marketing strategies to ensure continued sales. - 17. Multiple Choice
Three contemporary packaging issues embraced by companies are:
Economical & Cultural & Arbitrary
Economical & Cause & Asceptic
Environmental & Cultural & Arbitrary
Environmental & Cause & Asceptic
- 18. Multiple ChoiceWhen it comes to environmental claims on packaging and care labels on textile products, the ____ is in charge of monitoring these practices to ensure compliance by all.FDAFTCFTAFCC
- 19. Multiple ChoiceWhen it comes to health warnings on packaging, the ____ is in charge of monitoring these practices to ensure compliance by all.FDAFTCFTAFCC
- 20. Multiple Choice
Approximately 75% of companies introduce a new ______ on an annual basis.
Brand Name
Marketing Strategy
Brand Mark
Trade Character
- 21. Multiple ChoiceThe effective use of brand strategies can...Increase market share and maximize profits.Increase inventory and maximize sales.Increase sales and maximize profits.Increase sales and maximize inventory.
- 22. Multiple Choice
This is a good example of...
Brand extension
Brand licensing
Mixed Branding
Co-branding
- 23. Multiple ChoiceBrand extensionBrand licensingMixed brandingCo-branding
- 24. Multiple Choice
Brand extension
Brand licensing
Mixed branding
Co-branding
- 25. Multiple Choice
Brand extension
Brand licensing
Mixed branding
Co-branding
- 26. Multiple ChoiceNational BrandPrivate BrandGeneric BrandTrade Character
- 27. Multiple ChoiceNational BrandPrivate BrandGeneric BrandTrade Character
- 28. Multiple Choice
(this is not specific to Mickey Mouse)
National/Manufacturer Brand
Private Brand
Generic Brand
Trade Character
- 29. Multiple ChoiceNational BrandPrivate BrandGeneric BrandTrade Character
- 30. Multiple Choice
Describe these two brands in terms:
Corporate and Product Brand
Corporate and Private Brand
Manufacturer and Private Brand
Product and Generic Brand
- Answer choicesTagsAnswer choicesTags