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- 1. Multiple ChoiceA ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.DemographicSocial-Cultural(Psychographics)GeographicBehavioral
- 2. Multiple ChoiceThe change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.GeographicDemographicPsychographicTelepathic
- 3. Multiple ChoiceA customers interest in playing basketball can help a marketer determine his/her ______.Psychographic criteriaGeographic criteriaDemographic criteriaBehavioral criteria
- 4. Multiple ChoiceKnowing a customers family size can not help determine the demographics of the target market.TRUEFALSE
- 5. Multiple Choice
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.Target MarketBehavioralDemographicGeographic - 6. Multiple Choice___________ is a method used to identify customers with similar wants and needs.SellingPlanningMarket SegmentationSales pitch
- 7. Multiple ChoiceWhich market segmentation method is selected when classifications of age, gender, income, or family size is utilized.BehaviorialPsychographicDemographicGeographic
- 8. Multiple Choice
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
- 9. Multiple Choice
How many market segmentations are there?
4
8
2
10
- 10. Multiple Choice
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
- 11. Multiple Choice
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
- 12. Multiple Choice
Which of these answer includes ONLY examples of demographics?
Marital status, religion, ethnicity
Household income, gender, race
Age, geographical location, gender
Race, age, hobbies
- 13. Multiple Choice
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
- 14. Multiple Choice
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
- 15. Multiple Choice
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
- 16. Multiple ChoiceWhich market segment would this product appeal to?High income, males, 18+, who enjoy fast carsLow income, young, females, who enjoy fast cars
- 17. Multiple ChoiceThe change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.GeographicDemographicPsychographicTelepathic
- 18. Multiple ChoiceA customers interest in playing basketball can help a marketer determine his/her ______.Psychographic criteriaGeographic criteriaDemographic criteriaBehavioral criteria
- 19. Multiple Choice________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.Mass customizationMarket targetingMarket segmentationDifferentiation
- 20. Multiple Choice
Target market is the group of customers at which a product or service is aimed at?
True
False
- Answer choicesTagsAnswer choicesTags