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11 questions
The goal of this is to increase sales
Promotional advertising
Institutional advertising
Besides word of mouth what is the oldest form of advertising?
cyber
broadcast
Newspapers and magazines are an example of
cyber advertising
print advertising
specialty advertising
What is an advantage of advertising in a magazine?
a business can select it's audience
less mass appeal
not as relevant in today's world
What is a disadvantage of direct mailings?
It's inexpensive
The timing of the mailing can be selected
It's expensive
Example of outdoor advertising
Internet ads
Billboards
Newspaper
What are the two types of broadcast media?
TV and internet
Radio and internet
Radio and TV
What is one major disadvantage of TV advertising?
It's expensive
It reaches a lot of potential customers
It come's right into the viewer's homes
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