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- 1. Multiple ChoiceWhich business is the following slogan for:
"Have it Your Way"SubwayBurger KingChick fil AMcDonald's - 2. Multiple ChoiceAdvertising is the art of spreading marketing information throughVarious medialettersDoor to door serviceVendors
- 3. Multiple ChoiceThe oldest form of advertising.News PaperRadioTVWords of mouth
- 4. Multiple Choice
The goal of this is to increase sales
Promotional advertising
Institutional advertising
- 5. Multiple Choice
Besides word of mouth what is the oldest form of advertising?
cyber
broadcast
print
- 6. Multiple Choice
Newspapers and magazines are an example of
cyber advertising
print advertising
specialty advertising
- 7. Multiple Choice
What is an advantage of advertising in a magazine?
a business can select it's audience
less mass appeal
not as relevant in today's world
- 8. Multiple Choice
What is a disadvantage of direct mailings?
It's inexpensive
The timing of the mailing can be selected
It's expensive
- 9. Multiple Choice
Example of outdoor advertising
Internet ads
Billboards
Newspaper
- 10. Multiple Choice
What are the two types of broadcast media?
TV and internet
Radio and internet
Radio and TV
- 11. Multiple Choice
What is one major disadvantage of TV advertising?
It's expensive
It reaches a lot of potential customers
It come's right into the viewer's homes
- Answer choicesTagsAnswer choicesTags