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39 questions
Which of the following are characteristics of a sporting event:
intangible and perishable
inexpensive and regional
unlimited and costly
unchanging and scarce
Who must be present for a sporting event to take place?
amateurs
professionals
athletes
spectators
What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
team uniforms
licensed merchandise
novelty items
athletic equipment
Participating in an exercise class at the local health club is an example of
taking lessons
improving skills
weight lifting
personal training
When you read a magazine article about a star athlete, you are using the product of
advertising media
promotional records
marketing data
sports information
What do the unorganized participants in sports have that the organized participants do not have?
professional status
freedom from rules
regulated teams
specific times to participate
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
played for enjoyment
closed to the public
free of charge
their occupation
Which of the following help create the excitement and enthusiasm that make the games what they are:
trainers
coaches
spectators
team owners
The businesses that make the sporting events available to those who cannot attend in person are
radio announcers
corporate consumers
team owners
stadium managers
One of the main reasons why many businesses sponsor a sport product or event is to
support local teams
contribute to society
spend excess funds
reach a target market
Which of the following is an example of marketing the sport event:
delivering exercise bikes to retailers
selling food products to a concession stand
distributing information about a NASCAR race
holding a race for a charitable organization
The marketing of sporting goods and services involves a __________ focus.
retail
wholesale
local
personal
Businesses that place ads in college football programs are using the sport as a
delivery system
publicity medium
marketing tool
pricing technique
Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing
products to sports
sporting goods and services
the sport event
services through sport
What has the growth of the sport industry created?
physical goals
job opportunities
athletic skills
marketing trends
Which of the following is one of the benefits you receive when you participate in unorganized sports:
publicity
compensation
coaching
recreation
What benefit does a major sporting event or popular sports attraction provide to a city?
cultural
economic
political
athletic
What often transfers from a sports team to the city it calls home?
image
goals
logo
symbol
One way that sport benefits society in general is by opening up additional opportunities for
amateurs to feel healthy
participants to be entertained
communities in rural areas
businesses in related industries
Why are sport franchises a good example of the concept of capitalism?
they sell products
they make a lot of money
they develop elite status
they compete to gain fans
Which of the following is an unfair, anti-competitive trade practice in sport/event marketing:
loss prevention
trademark infringement
employee strike
sponsorship exclusivity
Sport/Event organizations use their trademarks to make money from
sponsorship fees
lawsuits
licensed product sales
ticket sales
A court order that stops a certain activity until a trial begins is a(n)
injunction
infringement
antitrust act
right of publicity law
Which law makes restraining free trade and competition illegal?
The Lanham Act
The Sherman Antitrust Act
The Sports Broadcasting Act of 1961
The National Labor Relations Act
In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because
baseball was the most popular sport in the country
antitrust laws do not apply to sports
the baseball monopoly did not harm consumers
baseball teams were local operations
Which law allows major professional sport leagues to determine which games will be shown in certain geographic areas?
The Sherman Antitrust Act
The Lanham Act
The National Labor Relations Act
The Sports Broadcasting Act of 1961
The Sports Broadcasting Act of 1961 was developed specifically to get around the
right of privacy
Sherman Antitrust Act
National Labor Relations Act
right of publicity
If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of
antitrust laws
trademarks
the right of privacy
the right of publicity
Which type of law gives individuals the exclusive right to their identities for commercial use?
Right of publicity
Right of privacy
Antitrust
Ticket scalping
Which of the following is an unacceptable place to use an athlete or celebrity’s identity without his/her permission:
on your company's advertisements
in a magazine
in a book
on the news
Sport/Event marketers are concerned with security because they
want to stop trademark infringement
must comply with the Sherman Antitrust Act
don't want to violate right of publicity/right of privacy laws
want to sell a favorable image of the team
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
from reputable scalpers
several months in advance
at official ticket outlets
at an online auction site
Reselling tickets for more than their face value is known as ticket
infringement
piracy
scalping
counterfeiting
What development has made ticket resale harder to regulate?
the popularity of online auction sites
the types of insurance involved with resale
the unions formed by professional ticket scalpers
the laws subjecting ticket outlets to antitrust litigation
Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards?
theft
injury
cancellation
prize indemnity
Which law gives workers the right to organize into unions?
The Sports Broadcasting Act of 1961
The Sherman Antitrust Act
The Lanham Act
The National Labor Relations Act
Employees joining together as a single unit to negotiate with management is known as
labor relations
free agency
collective bargaining
group negotiation
Unions in professional sports are called
athlete organizations
player's associations
sport unions
athlete committees
Which element of a collective bargaining agreement allows athletes to move from team to team?
right of first refusal
free agency
salary cap
revenue sharing
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