No student devices needed. Know more
35 questions
Which of the following is not a common marketing strategy?
Providing financing options
Repetition
Making the customer do product research
Personal selling
When a company places an ad and offers no interest on your purchase for three years:
They are not interested in making a profit
They are showing their appreciation to you by giving you free money
The cost of the financing is built into the price of the item
All of the above
What is a safe assumption to make regarding companies and their marketing practices?
Companies know that competition is fierce for consumer dollars.
Companies spend millions of dollars and do extensive research on advertising.
Companies use all angles to aggressively compete for your money.
All of the above
What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ?
Law of diminishing return
Opportunity cost
Significant purchases
Delayed gratification
Four common marketing tactics are:
Repetition, buyerʹs remorse, product positioning, significant purchase
Competition, financing, opportunity cost, personal selling
Branding, personal selling, opportunity cost, financing
Personal selling, financing, repetition, product positioning
Identify which method companies are using to compete for your money: Car salesman
Personal selling
Financing
Media
Product positioning
Which of the following should you consider when making a significant purchase?
Your buying motives
If you canʹt pay with cash, donʹt buy it
The opportunity cost
All of the above
Which is not a ʺpower over purchaseʺ tactic?
Compare your purchase with a friendʹs
Consider the opportunity cost
Wait overnight
Seek counsel
The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness
Product positioning
branding
Car Salesman
buyer's remorse
Never buy something you do not fully understand.
True
False
Young single adults should find an accountability partner with whom to discuss big purchases.
True
False
A budget has little effect on a person's financial success unless he or she also develops power over purchase.
True
False
You should never wait overnight before making a big purchase if there is only one item left.
True
False
Repetition has proven to be an ineffective marketing technique.
True
False
To buy an item with credit; paying over time
financing
marketing plan
budgeting
layaway
Refers to the financial opportunity that is given up because you choose to do something else with your money
Opportunity purchase
Opportunity cost
Consumerism
Communism
An amount of money you spend, usually $300, that causes some pain to part with
Significant purchase
Opportunity cost
Buyer's Remorse
Consumerism
The process of communicating the value of a product or service to customers
Product Positioning
Marketing
Brand recognition
Impulse Buy
Refers to the public's ability to recall and recognize a brand by its logo, jingles, packaging, etc.
brand recognition
market exposure
impulse buy
significant purchase
Feeling regret or concern after making a large purchase
branding
opportunity cost
significant purchase
buyer's remorse
An economic system based on a free market, profit motive, open competition and private ownership of the means of production
communism
capitalism
marketing
opportunity cost
The persistent increase in the cost of goods and services or the persistent decline in the power of money
deflation
inflation
consumerism
capitalism
A spur-of-the-moment, unplanned decision to buy a product or service
Impulse Buy
Buyer's remorse
consumerism
capitalism
Explore all questions with a free account