________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

Companies usually develop ________ rather than ________.

A marketer must be familiar with the five major product mix pricing situations. Which of the following is NOT one of them?

Typically, producers who use captive-product pricing set the price of the main product ________ and set ________ on the supplies necessary to use the product.

Mach 3 razor blades must be used in the Mach 3 razor. Which type of pricing is being used?

In the case of services, captive product pricing is called ________ pricing.

amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a(n) ________ pricing strategy.

HiPoint Telephone Company uses two-part pricing for its long-distance call charges. Because this is a service, the price is broken into a fixed fee plus a(n) ________.

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

Using ________, companies are able to turn their trash into cash, allowing them to make the price of their main product more competitive.

Using product bundle pricing, sellers combine several products and offer the bundle ________.

What is a major advantage of product bundle pricing?

Which of the following is NOT a price adjustment strategy?

A quantity discount is a price reduction to buyers who purchase ________.

Trade or functional discounts are offered by manufacturers to ________.

When General Motors provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a ________.

By definition, ________ is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.

The New Age Gallery has three admission prices for students, adults, and seniors. All three groups are entitled to the same services. This form of pricing is called ________.

Consumers usually perceive higher-priced products as ________.

Consumers are less likely to use price to judge the quality of a product when they ________.

Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?

When consumers cannot judge quality because they lack the information or skill, price becomes ________.

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

Promotional pricing can have all of the following adverse effects EXCEPT ________.

Low-interest financing and longer warranties are both examples of ________.

Which of the following is NOT a geographical pricing strategy?

Durango China Company charges all customers within different identified geographical areas a single total price. The more distant the area, the higher the price. This is ________.

When a company charges the same rate to ship a product anywhere in the United States, it is using which form of geographic pricing?

The Internet offers ________, where the price can easily be adjusted to meet changes in demand.

There are many reasons why a firm might consider cutting its price. All of the following are among them EXCEPT ________.

Which of the following is a reason for a company to raise its prices?

When a competitor cuts its price, a company is most likely to decide to ________ if it believes it will not lose much market share or would lose too much profit by cutting its own price.

Which of the following is NOT an effective action that a company can take to combat a competitor's price cut on a product?

Price fixing, predatory pricing, retail price maintenance, and deceptive pricing are examples of ________.

If a large retailer sold numerous items below cost with the intention of punishing small competitors and gaining higher long-run profits by putting those competitors out of business, the retailer would be guilty of ________.

Which of the following would most likely be considered predatory pricing?

Valeo Fashions has just introduced a new line of fashion dresses for teens. It will initially enter the market at high prices in a ________ pricing strategy.

When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.

Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. As a consultant, you should recommend a ________ pricing strategy.

When Circuit Town Electronics sets its televisions at three price levels of $699, $899, and $1,099, it is using ________.

When Polaroid set the general price range of its cameras low and the markup on its film high, it was practicing ________.

A car maker’s strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?

When Whallans Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, Whallans is giving a(n) ________ discount.

Secret Sneaker will give anyone $10 for an old pair of sneakers, regardless of condition, when that person purchases a new pair of sneakers. The end result is essentially reducing the price of the new sneakers by $10. What is this type of price adjustment called?

The JC Whitney Company of Chicago offers replacement parts for older Volkswagen Beetles. Parts are often shipped from other locations throughout the United States. However, the company charges for shipping as if every part was shipped from its Chicago headquarters. The company practices ________.

If Northwest Awnings charges the same price for delivery of its product to any customer that is located within the Great Lakes states, but a different price to customers outside of the Great Lakes states, the company is using ________.

Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.

In response to price cuts from competitors, a cereal company with several more expensive and higher quality cereals introduced a lower-priced option to its product line. This is an example of which of the following responses to a competitor’s price cut?

A number of top fashion-modeling agencies would most likely be charged with ________ for jointly determining what commissions they would charge for models.

Savings for You, a discount retail chain, is highly competitive. When entering a new market, Savings for You often cuts prices so deeply that it sells below costs, effectively pushing smaller companies with less purchasing power out of the market. Savings for You is most at risk of being accused of ________.

Market-skimming pricing would likely be most effective in selling ________.

Among the following, a market-penetration strategy will likely be most effective with ________.

Lancaster Recycling has a history of problems with customers who do not pay their bills on time. Lancaster Recycling wants to improve its cash situation, reduce bad debts, and reduce credit-collection costs. The company might consider which of the following forms of pricing?

Manor Cinemas has announced that seniors over 60 years of age can enter the theater for free prior to 4:00 p.m. when accompanied by a paying customer. This is an example of ________.

Mark's Markers, a manufacturer of color markers, has required its dealers to charge a specified retail price for its markers. Mark's is most likely guilty of ________.