1

2

3

4

Big

Numerous

Powerful

Small

People First

Pursuing Excellence

Leading Change

Upholding Integrity

Ensuring Co-prosperity

1998

1999

1997

1996

Yes

No

Purple color for People is the most creative color that combines red and blue

Purple has been regarded as the most important, meaning scarcity from old times

Symbol for People looks like a person

It symbolize people of Samsung

The color for Excellence is blue, representing the highest performance and achievement

Blue also signifies the highest value, truthfulness, eternity and greatness

The symbol for Excellence has a shape of a tower, meaning the passion for excellence

This shows an aspiration to be the world’s best and No. 1

The color for change is red

Red means being dynamic, does not stop at one place, also signifying energy, power, passion and activeness

The symbol for change is arrows, indicating big and small arrows move together toward one common direction

Change does not symbolize any thing in Samsung Value

Integrity is not the any of Samsung Value

The icon symbolizes Fairness

Green color represents Balance & Honesty

Integrity means always walking the Right Path

Orange means a Harmony, signifying Warmness and Comfort

The symbol for Co-Prosperity has two people looking at each other, indicating that all of us are partners helping each other for co-prosperity

It also strongly committed to clean environment, safety and health

Samsung is dedicated to being a responsible corporate citizen to contribute prosperity of the community and humankind

Being positive in Communication

Taking Ownership and Responsibility

Being Respectful to our customers and colleagues

Showing Energy and determination to sell, all the time

Make great first impression (Well groomed; hygienic; Smile; eye contact; Warm greeting)

Use positive tone

Avoid saying ‘No’

Attend customer till the end

Take ownership of appearance of self and store

Offer to help customers

Attend customer till the end

Show Empathy

Listen and understand customer needs

Care about customer & Show Empathy

Easy to approach

Avoid saying ‘No’

Be proactive

Be confident

Offer solutions

Attend customer till the end

Every Time with Every Customer

Every Time with Some Customers

Some Time with Every Customer

Some Time with Some Customers