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- 1. Multiple Choice
1. Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?
a. Macro.
b. Internal.
c. Micro.
d. Ethical.
e. All of the options listed.
- 2. Multiple Choice
2. Which of the following is part of an organisation's marketing environment?
a. The organisation's micro-environment.
b. The organisation's macro-environment.
c. Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offerings of value.
d. All of the options listed are part of an organisation's marketing environment.
- 3. Multiple Choice
3. Customers are a part of an organisation's _____________environment.
a. internal
b. micro
c. macro
d. internal and macro
e. customers are not part of the organisation's environment
- 4. Multiple Choice
4. The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as:
a. the internal environment.
b. environmental analysis.
c. the micro-environment.
d. the macro-environment.
- 5. Multiple Choice
5. Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?
a. macro
b. internal
c. micro
d. ethical
e. all of the options listed
- 6. Multiple Choice
6. When using the PESTL framework, marketers are investigating:
a. internal forces.
b. macro-environmental forces.
c. micro-environmental forces.
d. competitive forces.
- 7. Multiple Choice
7. You decide to do a situational analysis, investigating all the internal and external forces that affect your ability as a marketer to create, communicate, deliver and exchange offerings of value. Which environment are you analysing?
a. The marketing environment.
b. The macro environment.
c. The legal environment.
d. The sociocultural environment.
e. None of the options listed.
- 8. Multiple Choice
8. Which of the following statements is correct?
a. The internal environment includes those factors that are not controllable by the organisation.
b. Weaknesses are internal factors that marketers seek to minimise.
c. The internal environment includes factors that are controllable by the organisation.
d. Both b and c.
- 9. Multiple Choice
9. What do marketers seek to do in their environment?
a. Monitor and respond to.
b. Monitor, understand and respond to.
c. Influence and understand.
d. Understand, respond to and influence.
e. Monitor, understand, respond to and influence.
- 10. Multiple Choice
10. Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's:
a. market perception.
b. marketing mix.
c. external environment.
d. internal environment.
- 11. Multiple Choice
11. At Coca Cola, the marketing department regularly conducts analysis that involves breaking the marketing environment down into smaller parts in order to better understand it. This is an example of:
a. the PESTL framework.
b. environmental analysis.
c. situational analysis.
d. marketing planning.
e. situational planning.
- 12. Multiple Choice
12. An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as:
a. a cost.
b. an investment.
c. essential.
d. both a and c.
- 13. Multiple Choice
13. An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from:
a. its micro environment to its macro environment.
b. its internal environment to its micro environment.
c. its internal environment to its macro environment.
d. its macro environment to its micro environment.
e. none of the options listed.
- 14. Multiple Choice
14. Which of the following is not a part of an organisation's external environment?
a. Customers.
b. Competitors.
c. The micro-environment.
d. All of the options listed are a part of an organisation's external environment.
- 15. Multiple Choice
15. Qantas understands that while creating, communicating, delivering and exchanging offerings of value, as an organisation they can only control their:
a. external environment.
b. internal environment.
c. political environment.
d. macro environment.
e. none of the options listed.
- 16. Multiple Choice
16. Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses:
a. internal environment.
b. external environment.
c. micro-environment.
d. macro-environment.
- 17. Multiple Choice
17. The external environment includes:
a. micro environment and macro environment.
b. internal environment and political environment.
c. internal environment and macro environment.
d. micro environment and political environment.
e. none of the options listed.
- 18. Multiple Choice
18. A level of competition characterised by consumers often having limited financial resources and therefore having to make choices about which products to consume and which to forgo, can be best described as:
a. generic competition.
b. total budget competition.
c. monopolistic competition.
d. brand competition.
- 19. Multiple Choice
19. The external environment encompasses:
a. people and processes the organisation can control.
b. goods and services controlled by other organisations.
c. people and processes that the organisation cannot directly control.
d. goods and services controlled by the organisation.
- 20. Multiple Choice
20. Which of the following would not be a part of an organisation's micro-environment?
a. Competitors.
b. Partners such as suppliers and retailers.
c. Customers.
d. The economy.
- 21. Multiple Choice
21. The Australian government is the only buyer of large Navy boats in Australia. This market situation can be best described as:
a. pure competition.
b. monopolistic competition.
c. an oligopoly.
d. a monopoly.
e. a monopsony.
- 22. Multiple Choice
22. A market structure in which there is only one supplier and there are substantial, potentially insurmountable, barriers to new entrants is known as:
a. oligopoly.
b. monopoly.
c. monopolistic competition.
d. pure competition.
- 23. Multiple Choice
23. Australian grocery retailers Woolworths and Coles operate in what could be described as an oligopoly. This situation exists when:
a. there is only one buyer.
b. there is only one supplier and there are significant barriers to new competitors.
c. numerous competitors offer undifferentiated products.
d. numerous competitors offer similar products, prompting the competitors to strive to make their products unique from others.
e. there are a small number of competitors offering similar, but somewhat differentiated, products and there are significant barriers to new competitors.
- 24. Multiple Choice
24. Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:
a. internal environment.
b. micro-environment.
c. the competitive-environment.
d. the macro-environment.
- 25. Multiple Choice
25. Product competition can best be described as a level of competition in which:
a. products are very similar, offering the same benefits, features and price to the same target market.
b. consumers have limited ways to meet their product needs.
c. products have the same price but offer different benefits.
d. products are broadly similar, but offer different benefits, features and prices to distinguish them.
e. consumers must make choices about which products to consume and which to forgo, as they have limited financial resources.
- 26. Multiple Choice
26. In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment?
a. Sociocultural.
b. Political.
c. Competitive.
d. Economic.
- 27. Multiple Choice
27. The Heart Foundation publicising the health risks associated with a poor diet is an example of how the organisation can ______________ customers, clients, partners, competitors and other parties that make up its industry.
a. compel people to eat healthily, including
b. force food businesses to provide only healthy menu items to
c. exert some influence on the
d. control the decisions of the
e. none of the options listed
- 28. Multiple Choice
28*. The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviours, preferences, customs and lifestyles are known as:
a. demographic forces.
b. technological forces.
c. sociocultural forces.
d. legal forces.
- 29. Multiple Choice
29. Which of the following is not part of an organisation's macro environment?
a. Political.
b. Sociocultural.
c. Competitive.
d. Political forces.
e. Technological forces.
- 30. Multiple Choice
30. Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include political, economic, _______________, technological, _______________ and legal forces.
a. sociocultural, environmental
b. cultural, environmental
c. global, sociocultural
d. global, environmental
e. social, cultural
- 31. Multiple Choice
31. A devaluation of the Australian dollar makes exports cheaper and imports more expensive. Within the macro-environment, this is known as a(n):
a. political force.
b. economic force.
c. sociocultural force.
d. technological force.
- 32. Multiple Choice
32. As part of your marketing PhD you decide to investigate factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:
a. political forces.
b. economic forces.
c. sociocultural forces.
d. technological forces.
e. environmental forces.
- 33. Multiple Choice
33*. Marketing metrics are measures that are used to:
a. assess the micro-environment.
b. assess the macro-environment.
c. assess marketing performance.
d. assess marketing planning.
- 34. Multiple Choice
34. The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?
a. Age.
b. Gender.
c. Ethnicity.
d. Marital status.
e. All of the options listed are demographic characteristics.
- 35. Multiple Choice
35*. The level of consumer awareness of a company's product would be an example of which marketing metric?
a. Brand equity
b. Return on investment.
c. Customer satisfaction.
d. Market share.
- 36. Multiple Choice
36. An organisation recognising the ageing population and offering a 'Seniors' discount for older customers is most likely to be responding to:
a. technological forces.
b. political forces.
c. sociocultural forces.
d. legal forces.
e. environmental forces.
- 37. Multiple Choice
37*. A new housing estate with landscaping covenants opens in the vicinity of a garden nursery business. In terms of a SWOT analysis, this would represent:
a. a strength.
b. an opportunity.
c. a threat.
d. a weakness.
- 38. Multiple Choice
38. The rising use of social networking sites could be attributed to:
a. sociocultural forces.
b. technological forces.
c. both a and b.
d. legal forces.
e. economic forces.
- 39. Multiple Choice
39*. As the recently appointed marketing manager for a growing fashion brand, you spend your first few months in the job understanding the business, your competitors businesses and the marketing environment. The comprehensive understanding you are engaged in is known as:
a. marketing planning.
b. situational analysis.
c. the competitive analysis.
d. company analysis.
- 40. Multiple Choice
40. Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.
a. environmental, demographic and legal
b. technological, financial and environmental
c. environmental, financial and global
d. technological, global and legal
e. technological, environmental and legal
- 41. Multiple Choice
41. Social and cultural factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles are known as:
a. political forces.
b. economic forces.
c. sociocultural forces.
d. technological forces.
e. environmental forces
- 42. Multiple Choice
42*. Situational analysis, together with the organisations objectives form the basis for developing the marketing plan. Marketing plans are detailed documents; however, commonly, decision makers only read which section?
a. The introduction.
b. The marketing mix strategy.
c. The executive summary.
d. The conclusion and future recommendations.
e. None of the options listed.
- 43. Multiple Choice
43*. Brand equity, customer satisfaction, market share and return on marketing investment are all examples of:
a. marketing metrics.
b. a situational analysis.
c. marketing planning.
d. an environmental analysis.
e. the marketing environment.
- 44. Multiple Choice
44. As the marketing manager of Cadbury Chocolate in Australia, you regularly receive reports on your products' brand equity, customer satisfaction, and market share data. These figures are all examples of:
a. marketing metrics.
b. a situational analysis.
c. marketing planning.
d. an environmental analysis.
e. the marketing environment.
- 45. Multiple Choice
45. Strengths are the attributes of an organisation that:
a. are internal factors that are able to be controlled.
b. are internal factors that are not able to be controlled
c. are external factors that are able to be controlled
d. are external factors that are not able to be controlled.
e. None of the options listed.
- 46. Multiple Choice
46. As part of their regular SWOT analysis, Dell computers reviews their strengths; the attributes of Dell computers that:
a. are internal factors that are able to be controlled.
b. are internal factors that are not able to be controlled
c. are external factors that are able to be controlled
d. are external factors that are not able to be controlled.
e. none of the options listed.
- 47. Multiple Choice
47. Factors that are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are:
a. threats and weaknesses.
b. weaknesses and opportunities.
c. opportunities and threats.
d. opportunities and strengths.
e. strengths and weaknesses.
- 48. Multiple Choice
48. If in doing a SWOT analysis an organisation identified that its retail store site was poorly located, this would be an example of:
a. a threat.
b. an external factor that cannot be controlled by the organisation.
c. a strength.
d. a weakness.
e. None of the options listed.
- 49. Multiple Choice
49*. Factors that are beyond the organisation's direct control, but require an effective response by an organisation are:
a. weaknesses.
b. strengths and weaknesses.
c. strengths.
d. opportunities and strengths.
e. threats.
- 50. Multiple Choice
50*. Which of the following should influence an organisation's marketing planning?
a. Situational analysis.
b. Organisational objectives.
c. Both a and b.
d. Internal organisational factors only.
e. None of the options listed.
- 51. Multiple Choice
51. In a SWOT analysis, an organisation's core competencies and competitive advantages would be classified as:
a. opportunities
b. strengths
c. weaknesses.
d. threats.
e. none of the options listed.
- 52. Multiple Choice
52. SWOT is short for:
a. situation, weakness, opportunities and threats.
b. strengths, weaknesses, opportunities and threats.
c. situation, weaknesses, opportunities and threats.
d. strengths, weakness, opposition and threats.
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