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- 1. Multiple ChoiceSorting customers by their physical and social characteristics is called ______ segmentation.behavioralstatisticalpsychographicdemographic
- 2. Multiple ChoiceA target market can be described as thedirection the market is headedgroup of customers the business seeks to attractway a business draws its customerssample of the market
- 3. Multiple ChoiceTo buy a product, customers in a market must firstbe willing to buy the productlocate the product in a storelearn the product's featuresmake sure the product is on sale
- 4. Multiple ChoiceA small number of consumers expressing opinions about a new product or service in a group discussion is atarget marketfocus groupsurvey groupexperimental group
- 5. Multiple ChoiceMarket research can collect dataonly from primary sources.only from secondary sourcesfrom both primary and secondary sources.any of the above
- 6. Multiple ChoiceWhich of the following is most likely to provide a business with primary market research?A television showA customer surveyA newspaper articleAn Australian Bureau of Statistics Publication
- 7. Multiple ChoiceFinding solutions to problems through carefully designed studies involving customers.ProductServicesMarketing researchMarketing
- 8. Multiple ChoiceWhat are market researchers able to do to determine the situation?They can define the problem + see what the opportunities areRecognize the alternativesFind out what information is needed to resolve the situationall of the above
- 9. Multiple ChoiceWhat is VITAL to the market research process?getting usable informationimplementing the solutionfiguring out what to eat for lunchmaking money
- 10. Multiple ChoiceCan you skip a step in the market research process?yes; who cares just wing it right?no; every step is vital for beneficial answers
- 11. Multiple ChoiceHow can you gather data yourself (otherwise known as primary data)?surveyshiring a market research companyeating at paneralooking at online answers
- 12. Multiple ChoiceWhich is not an example of Market Research?Asking people who would want to buy a productIdentifying the target marketFinding what kind of package to put the product inLooking at who the product would sell to
- 13. Multiple ChoiceWhat is the first step in Marketing Research?Find your problemSurveying peopleApplying the resultsWrite your name on the paper
- 14. Multiple ChoiceWhat is not part of the second step in Marketing Research?Making a surveyHaving people fill surveysAnalyzing the dataFilling in a survey
- 15. Multiple ChoiceWhat is done in the 3rd step of Marketing Research?Data is analyzedSurveys are madeSurveys are filledSurveys are burned
- 16. Multiple ChoiceApplying the Results is:EatingDoing something to solve the problemDoing something to not solve the problemFinding new problems
- Answer choicesTagsAnswer choicesTags