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- 1. Multiple ChoiceThis is any form of communication the entrepreneur uses to inform, persuade, or remind consumers about its products or services.AdvertisingPromotionPersonal SellingCommunication
- 2. Multiple ChoiceShark Tank is a reality TV program that allows entrepreneurs to pitch their business ideas to a panel of potential investors. However, for the entrepreneur, Shark Tank is really a:promotional toolinvestment strategyproduct development tacticfocus group experience
- 3. Multiple ChoiceThe entrepreneur needs a promotional plan and the first step in developing a promotion plan is to:decide how much to spendset specific measurable goalschoose the retail priceestablish the brand image
- 4. Multiple ChoiceThis is any form of paid, non-personal communication that uses mass media to deliver the entrepreneur’s message to an audience.BroadcastingTargetingAdvertisingDirecting
- 5. Multiple ChoiceThis media includes television and radio, meaning that a signal is transmitted:OutdoorDirect MailBroadcastPrint
- 6. Multiple ChoiceThis media includes magazines and newspapers:OutdoorDirect MailBroadcastPrint
- 7. Multiple ChoiceThis advertising media includes outside signs, billboards, messages on buildings, signs on buses or taxies, or benches.OutdoorDirect MailBroadcastPrint
- 8. Multiple ChoiceThese useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:Specialty MediaSales PromotionGuerilla MarketingProduct Sample
- 9. Multiple ChoiceWhich of the following is the fastest-growing type of advertising? It can be targeted and allows for instant feedback.Broadcast AdvertisingOutdoor AdvertisingPrint AdvertisingOnline Advertising
- 10. Multiple ChoiceThese individuals communicate with their social media followers on behalf of a brand or product. The post (blog, photo, and video) will contain a marketing message targeted and designed for this persons specific followers.public relations specialistsocial media influencerindustrial marketing guruadvertising agency executive
- 11. Multiple ChoiceThis is any short-term incentive, activity, or material that gives consumers a direct incentive to buy. Examples include coupons, rebates, free samples, contests, sweepstakes, or a free item with purchase.Viral MarketingGuerilla MarketingPersonal SellingSales Promotion
- 12. Multiple ChoiceThis is a sales promotion activity that consists of a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows.
Viral MarketingGuerilla MarketingPersonal SellingProduct Sample - 13. Multiple ChoiceClassic Cuts Barber Shop gives each customer a card that keeps track of their number of haircuts. After 4 haircuts the customer receives the next haircut for $5. This is an example of a:Viral Marketing ProgramProduct Sampling ProgramLoyalty Marketing ProgramCooperative Marketing Program
- 14. Multiple ChoiceThe local restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free kid’s meal each week for one year. This promotional activity is an example of a:SweepstakesGuerrilla Marketing CampaignViral Marketing CampaignContest
- 15. Multiple ChoiceIf an entrepreneur decides to have a drawing to give away prizes and money to customers and no special skill is required in order to win a prize, this is best referred to as a:SweepstakesGuerrilla Marketing CampaignViral Marketing CampaignContest
- 16. Multiple ChoiceThe entrepreneur should never sell a product to a customer if that product will not meet the customer’s needs.TrueFalse
- 17. Multiple ChoiceWhich of the following is a FALSE statement about sales promotion activities?Sales promotion activities focus on generating long-term sales.Results are measurable, particularly with contests, coupons, and sweepstakes.The disadvantage of sales promotion include too much focus on the short-term and losses in profits.Sales promotion activities include things such as coupons, contests, rebates, & sweepstakes.
- 18. Multiple ChoiceThis is the effort to reach consumers by generating positive publicity.Specialty AdvertisingPublic RelationsPersonal SellingViral Marketing
- 19. Multiple ChoiceThis is any non-paid communication about a product, service, company, or cause.Specialty AdvertisingPublicityPersonal SellingViral Marketing
- 20. Multiple ChoiceHelping customers make wise and satisfying buying decisions that will create an on-going profitable relationship with that customer:personal sellingtelemarketingprospectingsales management
- 21. Multiple ChoiceBasic, physical, or extended attributes or a product or purchase:product benefitsproduct features
- 22. Multiple ChoiceAdvantages or personal satisfaction a customer will get from a good or service:product benefitsproduct features
- 23. Multiple ChoiceThis is an excellent way for the entrepreneur to find customers. Business representatives attending these are usually the decision-makers for the businesses they represent.Industrial ConferenceStockholder’s MeetingTrade ShowChristmas Party
- 24. Multiple ChoiceSuggestion sellingshould only be attempted when salespeople have time.hurts a firm because of increased sales-related expenses.means loading customers down with unwanted goods or expenses.makes the original purchase more enjoyable.
- 25. Multiple ChoiceThe best time to attempt suggestion selling isduring the product presentation step of the sale.after you have taken payment for the original purchase.after a customer has made a commitment to buy but before payment is made or an order written.during the follow-up call to your customer.
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