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- 1. Multiple Choice
What is the primary goal of market research in entrepreneurship?
To find the cheapest suppliers
To understand customer needs and preferences
To analyze competitors' marketing strategies
To design a company logo
- 2. Multiple Choice
Which of the following is a qualitative market research technique?
Surveys
Financial forecasting
In-depth interviews
Data mining
- 3. Multiple Choice
What does 'target market' refer to in a business context?
The entire market
A specific group of consumers a business aims to reach
The market with the highest prices
The geographical location where a product is sold
- 4. Multiple Choice
Which method is most effective for understanding the emotional motives of consumers?
Financial analysis
Focus groups
Online surveys
Sales data
- 5. Multiple Choice
A SWOT analysis helps entrepreneurs to:
Determine pricing strategies
Understand strengths, weaknesses, opportunities, and threats
Choose the right location for their business
Select the best advertising channels
- 6. Fill in the Blank
Understanding the business environment is only necessary for large corporations.
- 7. Fill in the Blank
Customer feedback is not important during the early stages of a business.
- 8. Multiple Choice
You're launching a new fitness app. What's the first step you should take to understand your market?
Start a mass advertising campaign
Conduct a survey to understand potential users' fitness habits
Open a fitness center
Hire a celebrity as a brand ambassador
- 9. Multiple Choice
If a startup wants to identify its primary customer base, which approach should it take?
Develop the product fully before getting any customer input
Launch the product and wait for customer reviews
Conduct market segmentation to identify different potential customer groups
Focus on product design only
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