7 Principles of Influence

7 Principles of Influence

Assessment

Assessment

Created by

Kelly Clabaugh

Moral Science

11th Grade

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14 questions

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1.

Multiple Choice

30 sec

1 pt

At Tupperware parties (or Pampered Chef, Arbonne, etc.), guests' fondness for their host influences purchase decisions twice as much as the products themselves.

This is an example of:

Liking

Reciprocity

Social Proof

Authority

2.

Multiple Choice

30 sec

1 pt

During WWII, Japanese leaders were debating whether to follow the lead of their Nazi allies, but ultimately rejected the pressure to adopt Nazi tactics toward Jews after a Jewish scholar said to them: “We are Asian. Like you.”

This is an example of:

Social Proof

Authority

Unity

Consistency

3.

Multiple Choice

30 sec

1 pt

When Disabled American Veterans enclosed free address labels in donation-request envelopes, response rates doubled.

This is an example of:

Scarcity

Liking

Reciprocity

Consistency

4.

Multiple Choice

30 sec

1 pt

People browsing at bookstores are more likely to purchase books on tables with signs indicating that they are "best sellers".

This is an example of:

Social Proof

Consistency

Authority

Reciprocity

5.

Multiple Choice

30 sec

1 pt

92% of residents in an apartment building who signed a petition in support of a new recreation center later donated to the cause.

Liking

Reciprocity

Authority

Consistency

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