7 Principles of Influence
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Assessment
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Kelly Clabaugh
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Moral Science
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11th Grade
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7 plays
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Medium
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14 questions
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1.
Multiple Choice
At Tupperware parties (or Pampered Chef, Arbonne, etc.), guests' fondness for their host influences purchase decisions twice as much as the products themselves.
This is an example of:
Liking
Reciprocity
Social Proof
Authority
2.
Multiple Choice
During WWII, Japanese leaders were debating whether to follow the lead of their Nazi allies, but ultimately rejected the pressure to adopt Nazi tactics toward Jews after a Jewish scholar said to them: “We are Asian. Like you.”
This is an example of:
Social Proof
Authority
Unity
Consistency
3.
Multiple Choice
When Disabled American Veterans enclosed free address labels in donation-request envelopes, response rates doubled.
This is an example of:
Scarcity
Liking
Reciprocity
Consistency
4.
Multiple Choice
People browsing at bookstores are more likely to purchase books on tables with signs indicating that they are "best sellers".
This is an example of:
Social Proof
Consistency
Authority
Reciprocity
5.
Multiple Choice
92% of residents in an apartment building who signed a petition in support of a new recreation center later donated to the cause.
Liking
Reciprocity
Authority
Consistency
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