Have an account?
Skip to Content
Build your own quiz
Suggestions for you
19 questions
Show Answers
See Preview
- 1. Multiple Choice
Personal selling and advertising are regarded as the most important (if not the only marketing activity) with which Marketing Orientation / Paradigm?
Product Orientation
Sales Orientation
Customer Orientation
Production Orientation
- 2. Multiple Choice
During the 19th century it was thought that people would buy anything as long as it was cheap enough. Customers are prepared to accept poorer quality or an article that doesn’t fit their needs in which Marketing Orientation?
Product Orientation
Sales Orientation
Customer Orientation
Production Orientation
- 3. Multiple Choice
What allows manufacturers to reap the benefits of mass production even while offering specialized products.
Global Markets
Regional Markets
Local Production
Niche markets
- 4. Multiple Choice
Ever increasing product featuress available at ever increasing prices can be a draw back of with Marketing paradigm?
Product Orientation
Customer Orientation
Sales Orientation
Production Orientation
- 5. Multiple Choice
Modern sales people are usually concerned with esablishign long term relationiships and with customers that will come back and buy more. This is NOT a part of what Marketing Paradigm?
Sales Orientation
Product Orientation
Customer Orientation
- 6. Multiple Choice
Modern marketers realize that customers are intelligent enough to know what they need and to recognize value for money when they see it and will not buy again from firms if they do not get value for money. This is the thinking in what Marketing paradigm?
Customer Orientation
Sales Orientation
Product Orientation
Production Orientation
- 7. Multiple Choice
The marketing concept, putting the customer in the center of all the organizations activities:
Is easy to achieve
Is easier said than done
- 8. Multiple Choice
Customers and consumers are
The same
Different
- 9. Multiple Choice
The lifetime value of a customer is important for what kind of marketing that become popular in the 1990s.
Relationship Marketing
Societal Marketing
- 10. Multiple Choice
Relationship Marketing is most relevant in
B2B
B2C
- 11. Multiple Choice
Marketing usually occupies a departmental role in what Marketing regime?
Sales Orientation
Customer Orientation
Product Orientation
Production Orientation
- 12. Multiple Choice
Product, place, promotion, and price are part of what?
The Marketing Mix
Segmenting
Demands
- 13. Multiple Choice
The 4Ps of Marketing is mainly product-oriented views. A new model was developed for the 7Ps of Marketing. What additional elements were added?
Product
Physical Evidence
Promotion
Price
- 14. Multiple Choice
Service can be the main difference in distinguishing between products. This is characterized by which element in the Marketing Mix?
Product
Promotion
People
Physical Evendence
- 15. Multiple Choice
What makes businesses unique?
Different approach to the Marketing Mix
Different customers
Different markets
- 16. Multiple Choice
What marketing manager is responsible for managing all aspects of a company’s brand?
Brand Manager
Sales Manager
Public Relations Manager
- 17. Multiple Choice
If the product of poor value
Customers will remain loyal
Customers will try to find alternatives
- 18. Multiple Choice
Value is always higher than the price
True
False
- 19. Multiple Choice
What are some of the consequences of cutting your marketing budget?
Competitors will spend more
Customers might not return
It helps buusiness
- Answer choicesTagsAnswer choicesTags