Globalization is a vague, opaque, and difficult word (global economy, international trade, growing prosperity; it can also mean, an increase in ‘global’ problems such as ______________ and _____________).

Globalization in the _____________ definition, the word gets softened to globalization, but it is still chilly and distant.

Globalization in French,

Globalization in Chinese,

Globalization in Kiswahili

______ ______________, a former professor at the Harvard Business School, is widely credited with popularizing the term which he used in a 1983 Harvard Business Review article, ‘The Globalization of Markets’.

says, ‘There is an obvious first lesson to draw from this language trap: it is necessary to separate out the two meanings of the - izations in any critical analysis’

Globalization and media act in concert towards’ its growing _______________

Three periods of Music (Globalization):

________ one thing that we humans share (language). We communicate basically via verbal and non-verbal cues, that is still universal to us and is part of our language