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- 1. Open-ended30 seconds1 ptOrder the steps of the marketing management process starting with the first step and ending with the last.
- 2. Open-ended30 seconds1 ptWhich two of the following are always true about opportunities? (Check all that apply.)
- 3. Open-ended30 seconds1 ptWhat managerial process involves cultivating and keeping a relationship that matches an organization's resources with its market opportunities?
- 4. Open-ended30 seconds1 ptSpecifying a target market and the corresponding marketing mix are the two elements that comprise the
- 5. Fill-in-the-Blank30 seconds1 ptAs part of their marketing strategy, companies will identify a _______, a group of similar people whose interest the company wants to gain.
- 6. Open-ended30 seconds1 ptWhat are the specific steps in the marketing management process? (Check all that apply.)
- 7. Fill-in-the-Blank30 seconds1 ptA ______ consists of variables a company controls and uses to attract and satisfy a particular target group.
- 8. Open-ended30 seconds1 ptManagers should take advantage of opportunities and the best opportunities
- 9. Fill-in-the-Blank30 seconds1 pt_____ management planning involves the creation of a plan to guide the actions of an entire company.
- 10. Open-ended30 seconds1 ptWhich type of marketing focuses the marketing mix on appealing to a particular group?
- 11. Open-ended30 seconds1 ptWhat are the two parts of a marketing strategy? (Check all that apply.)
- 12. Open-ended30 seconds1 ptThe people who make up a company's target market have which two qualities? (Check all that apply.)
- 13. Fill-in-the-Blank30 seconds1 ptA company that engages in _______ marketing attempts to use the same marketing mix to generally appeal to everyone.
- 14. Fill-in-the-Blank30 seconds1 ptA marketing mix is made up of _______ variables that a company manipulates in order to satisfy a chosen group.
- 15. Open-ended30 seconds1 ptThe term "mass marketer" is used to
- 16. Open-ended30 seconds1 ptWhich of the following are true with respect to target marketing? (Check all that apply.)
- 17. Open-ended30 seconds1 ptTarget marketing classifies a marketing mix as
- 18. Open-ended30 seconds1 ptE-Trade uses a website to target specific investors who want a low-cost and convenient way to buy stocks online. This is an example of focusing on a specific Blank 1 of 1 market.
- 19. Open-ended30 seconds1 ptWhich two of the following are characteristics of mass marketing? (Check all that apply.)
- 20. Open-ended30 seconds1 ptThe "four Ps" of the marketing mix are
- 21. Fill-in-the-Blank30 seconds1 pt_________ marketers, such as Target, aim at large, clearly defined markets.
- 22. Open-ended30 seconds1 ptHow does the customer fit in the 4Ps of a marketing mix?
- 23. Open-ended30 seconds1 ptWhat is the best way to describe a targeted market segment?
- 24. Open-ended30 seconds1 ptWhich of the following are examples of "product" strategy decisions? (Check all that apply.)
- 25. Open-ended30 seconds1 ptTasty Freeze sells its frozen yogurt through ice cream shops and grocery stores. The marketing mix variable being considered here is
- 26. Open-ended30 seconds1 ptThe main reason why firms identify target markets is because it
- 27. Open-ended30 seconds1 ptWhich of the following are part of the "marketing mix"? (Check all that apply.)
- 28. Open-ended30 seconds1 ptThe series of organizations that help a product move through the steps necessary to get it from the producing company to the consumer are known as a
- 29. Open-ended30 seconds1 ptThe customer represents the Blank 1 of 1 market.
- 30. Open-ended30 seconds1 ptThe marketing manager for Dunkin' Donuts paid for television and magazine advertising to announce improvements in its coffee. The advertising is an example of which variable in the marketing mix?
- 31. Open-ended30 seconds1 ptWhich of the following are examples of products? (Check all that apply.)
- 32. Open-ended30 seconds1 ptWhich of the following are examples of "place" decisions within the marketing mix? (Check all that apply.)
- 33. Open-ended30 seconds1 ptWhich of the following is focused on informing people about the features of the product?
- 34. Open-ended30 seconds1 ptWhen Marcus meets with Lily and talks to her about the advantages of the service offered by his company, he is engaging in
- 35. Open-ended30 seconds1 ptA(n) Blank 1 of 2 of Blank 2 of 2 is a chain of companies or individuals who help a product move through the various stages of the producer to consumer process.
- 36. Open-ended30 seconds1 ptFirst Bank of Canada has people who answer phone calls and help customers resolve any issues they have with the bank. This is an example of
- 37. Open-ended30 seconds1 ptSelect all that apply Which of the following are examples of the Promotion element of the marketing mix?
- 38. Open-ended30 seconds1 ptSelect all that apply Which of the following statements about mass selling is true? (Check all that apply.)
- 39. Open-ended30 seconds1 ptNonpersonal communication of a product that is paid for by an identified sponsor is known as Blank 1 of 1.
- 40. Open-ended30 seconds1 ptWhat are three components of the promotion element? (Check all that apply.)
- 41. Open-ended30 seconds1 ptDry Pits underarm deodorant creates funny videos that it posts on YouTube. This is an example of
- 42. Open-ended30 seconds1 ptWhich of the following involves a face-to-face conversation in which a seller delivers information about a product to a potential customer?
- 43. Open-ended30 seconds1 ptPromotion activities that increase customer interest or inspire customers to purchase a product or service and that are not advertising, publicity, or personal selling, fall into the category of
- 44. Open-ended30 seconds1 ptWhich of the following involves a seller using personal communication to help a customer fix an issue with a completed purchase?
- 45. Fill-in-the-Blank30 seconds1 ptTo clear out some slow-selling pink sofas, Furniture Warehouse offered $100 discounts. The furniture store made this decision based on the _______ component of the marketing mix.
- 46. Open-ended30 seconds1 ptWhen a seller shares information about a product with large audience, she is doing what?
- 47. Open-ended30 seconds1 ptIf a customer perceives a product to have more features and a higher quality, then the customer perceives the product to have more Blank 1 of 1.
- 48. Open-ended30 seconds1 ptWhich of the following statements about publicity are true? (Check all that apply.)
- 49. Open-ended30 seconds1 ptTo encourage customers to try new Cinnamon Toasties cereal, the marketing manager made free samples and coupons available at grocery stores. These are examples of
- 50. Open-ended30 seconds1 ptWhich of the following statements about the Four Ps is true?
- 51. Fill-in-the-Blank30 seconds1 ptTom's Drug Store buys toothpaste for $1.00 and decides to mark it up to $1.50. This strategy decision falls into the _______ area of the marketing mix.
- 52. Fill-in-the-Blank30 seconds1 ptIt is important for companies to remember that selecting a target market and developing a marketing mix are _______ activities and must be done _______.
- 53. Fill-in-the-Blank30 seconds1 ptCustomer value _______ when customers perceive more benefits or lower costs.
- 54. Open-ended30 seconds1 ptWhich one of the following is the most important factor in determining an appropriate marketing mix?
- 55. Open-ended30 seconds1 ptA(n) Blank 1 of 2 Blank 2 of 2 is a written document that identifies a marketing strategy and spells out the various elements that are necessary for fulfilling that strategy.
- 56. Open-ended30 seconds1 ptWhich of the following is true concerning the importance of the Four Ps?
- 57. Open-ended30 seconds1 ptGarrett knows what the company plans to do for its marketing efforts and now needs to find a way to put those plans into operation. What phase of the marketing plan is Garrett working on?
- 58. Fill-in-the-Blank30 seconds1 ptThe marketing _______ should be evaluated against the company's objectives.
- 59. Open-ended30 seconds1 ptThe marketing department at Henri's company is taking the next two weeks to measure and analyze their current marketing performance. The company will use the results of this analysis to adjust any areas and improve their current effectiveness. What is Henri's company engaging in?
- 60. Fill-in-the-Blank30 seconds1 ptAn organization's ______ combines multiple marketing plans into a single, large plan.
- 61. Open-ended30 seconds1 ptWhich of the following statements about marketing strategy are true? (Check all that apply.)
- 62. Open-ended30 seconds1 ptA marketing plan is
- 63. Fill-in-the-Blank30 seconds1 ptCompanies predict how many purchases a single customer might make from the company over the length of the relationship with that consumer, a measurement called the ______.
- 64. Open-ended30 seconds1 ptMarketing plans are put into action during
- 65. Open-ended30 seconds1 ptThe total profits that a single customer contributes to a firm over the length of the relationship is known as Blank 1 of 3 Blank 2 of 3 Blank 3 of 3.
- 66. Open-ended30 seconds1 ptTrue or false: When customers make online purchases, a company has access to data that can be used for marketing analytics.
- 67. Open-ended30 seconds1 ptTrina's Bakery had 600 customers last year and this year, 400 of those customers still patronize the bakery. What is the retention rate at Trina's Bakery?
- 68. Open-ended30 seconds1 ptSelect all that apply Which two of the following describe a marketing program? (Check all that apply.)
- 69. Open-ended30 seconds1 ptWhich one of the following is the most important factor in determining an appropriate marketing mix
- 70. Open-ended30 seconds1 ptThe number of purchases a person could make from a firm during the course of their relationship is called the
- 71. Open-ended30 seconds1 ptThe expense required for a company to obtain a new customer is called the
- 72. Open-ended30 seconds1 ptAfter college, John purchased a Toyota Tacoma for $23,000. He got married recently and is shopping for a more family-oriented vehicle. He is considering purchasing a $26,000 Toyota Camry. Over the course of his life, John will have many other opportunities to purchased Toyota vehicles, including a $34,000 Toyota 4Runner for weekend camping activities. John's customer lifetime value is at least
- 73. Open-ended30 seconds1 ptCustomer equity is
- 74. Open-ended30 seconds1 ptWhen determining customer lifetime value, the ____ rate refers to the percentage of customers who stay with the company in comparison to the total number of customers.
- 75. Open-ended30 seconds1 ptSelect all that apply What are a company's three potential paths for growth based on the customer equity approach? (Check all that apply.)
- 76. Open-ended30 seconds1 ptA successful marketing strategy pairs
- 77. Open-ended30 seconds1 ptSelect all that apply Which of the following statements about marketing strategy are true? (Check all that apply.)
- 78. Open-ended30 seconds1 ptLast year, Robert's Bike Shop spent $5,000 on advertising and acquired 50 new customers. What was the customer acquisition cost?
- 79. Open-ended30 seconds1 ptA company's customer Blank 1 of 1 is what the company can expect to earn from its current and potential customers during a particular period.
- 80. Open-ended30 seconds1 ptWhich of the following helps companies create marketing strategies that are difficult to replicate and have long-term profit potential?
- 81. Open-ended30 seconds1 ptTrue or false: Some firms find that it costs them less to retain a customer than trying to acquire a new one.
- 82. Open-ended30 seconds1 ptSelect all that apply Which of the following are examples of a competitive advantage for a Mexican restaurant in a medium-sized town? (Check all that apply.)
- 83. Open-ended30 seconds1 ptTrue or false: An effective marketing strategy matches opportunities to the firm's resources and objectives.
- 84. Open-ended30 seconds1 ptWhich of the following statements about the marketing strategy planning process are true? (Check all that apply.)
- 85. Open-ended30 seconds1 ptCompanies rely on Blank 1 of 1 opportunities to develop marketing strategies that are difficult to replicate and have the potential to make the company a lot of money for a long time.
- 86. Fill-in-the-Blank30 seconds1 ptDeveloping a _______ can help a manager identify and define the markets in which the firm wants to compete.
- 87. Open-ended30 seconds1 ptSelect all that apply Which of the following could be sources of competitive advantage? (Check all that apply.)
- 88. Open-ended30 seconds1 ptWhat is the purpose of a S.W.O.T. analysis?
- 89. Open-ended30 seconds1 ptTo identify and understand different subgroups in the target market, marketing managers rely on
- 90. Open-ended30 seconds1 ptWhy does the marketing strategy process start broad before narrowing?
- 91. Open-ended30 seconds1 ptWhen a marketing mix has an element that sets it apart from those of the competition, it is said to have
- 92. Open-ended30 seconds1 ptSelect all that apply Which of the following are true about the specific qualitative and quantitative screening criteria marketing managers develop? (Check all that apply.)
- 93. Open-ended30 seconds1 ptSelect all that apply A S.W.O.T. analysis helps a company figure out which four of the following? (Check all that apply.)
- 94. Open-ended30 seconds1 ptSelect all that apply Which of the following are true of market segmentation? (Check all that apply.)
- 95. Open-ended30 seconds1 ptSelect all that apply Choose the statements about differentiation that are true. (Check all that apply.)
- 96. Open-ended30 seconds1 ptThe marketing manager reminded the team that they had to come up with something that would set them apart from their competitor. In other words, their marketing mix needed
- 97. Open-ended30 seconds1 ptThe broad possibilities available in the market strategy planning process include market development, market penetration, product development and
- 98. Open-ended30 seconds1 ptA company that is working to increase customer purchases of its current products in its current market is trying to achieve market
- 99. Open-ended30 seconds1 ptWhich of the following is a company engaged in when it attempts to increase sales of its current products by offering them in new markets?
- 100. Open-ended30 seconds1 ptCustomers can perceive differences based on
- 101. Open-ended30 seconds1 ptSelect all that apply What are the four broad areas of opportunity a company can pursue in the marketing strategy planning process? (Check all that apply.)
- 102. Open-ended30 seconds1 ptWhen a company offers a new product or an improved version of a current product in its present markets, it is engaged in
- 103. Fill-in-the-Blank30 seconds1 ptWhen a company is working to achieve market penetration, it is attempting to increase sales of its ______ products in its ______ markets.
- 104. Open-ended30 seconds1 ptSelect all that apply Working in a new line of business, such as a new product or market, is known as
- 105. Open-ended30 seconds1 ptA company is attempting to achieve market Blank 1 of 1 when it works to increase sales by selling its current products in new markets.
- 106. Fill-in-the-Blank30 seconds1 ptA firm engaged in ______ is offering its current markets a new product or an improved version of a current product.
